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008: Visual Storytelling and Cover Design with Emma McGoldrick
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In this chapter of Open Book, Emma McGoldrick, founder of ESM Creative Studio, discusses the significance of visual storytelling in brand and personal identity.
Emma shares her insights on the blend of strategy and aesthetics in crafting memorable brands, the role of design in consumer choices, and the influence of book covers in the world of reading and publishing.
Additionally, the discussion covers Emma's creative process, the impact of e-readers and audiobooks on cover design, and tips for authors and creatives on advocating for their visual story. The episode also touches upon personal hobbies and recommendations for books to gift, emphasizing the personal touch in creativity and storytelling.
Connect with Emma
Website: https://Emmamcgoldrick.com Instagram: www.instagram.com/esm.creative Podcast: www.instagram.com/sorted.pod
Connect with Jessica
Website: https://www.jessicasorentino.com/ Instagram: https://www.instagram.com/jessicasorentino Substack: https://jessicasorentino.substack.com
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