What adventure taught this eco-entrepreneur about reflection, risk and effective leadership

World Economic Forum

Kat Bruce is an eco-entrepreneur who founded NatureMetrics, one of the world's leading nature technology companies measuring the very tiny traces of DNA that organisms leave in the air, water and soil. She’s also a former jungle explorer who has led expeditions in the Amazon, riding on balsa rafts she’s made herself and rowing trips in roiling seas with near strangers. She shares how those experiences have helped her to be a better leader: to be reflective, to understand different people’s unique roles in a team, and to make difficult choices quickly. She also shares the potential environmental DNA provides, and why more leaders than ever are understanding the need to leverage data to tackle their environmental impacts.