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Lo Bosworth on expanding Love Wellness beyond vaginal health
Manage episode 408098132 series 2539722
Content provided by The Glossy Beauty Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Glossy Beauty Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Love Wellness, the supplements brand created by "Laguna Beach" alum Lo Bosworth in 2016, is now eight years old. The brand's bestsellers include its Good Girl Probiotics and The Killer boric acid suppositories, both designed to support vaginal health, as well as its Bye Bye Bloat de-bloating supplement, of which 2 million bottles have sold. Last week, Bye Bye Bloat became a full-blown franchise with the launch of the brand's first true body-care products: a $14.99 Lymphatic Massage Roller, a $24.99 Firming Clay Body Mask and a $19.99 Detoxifying Body Oil.
On this week's episode of The Glossy Beauty Podcast, Bosworth discusses the origin story and growth of Love Wellness plus the playbook she's leveraging to build a product franchise.
Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.
292 episodes
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Manage episode 408098132 series 2539722
Content provided by The Glossy Beauty Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Glossy Beauty Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Love Wellness, the supplements brand created by "Laguna Beach" alum Lo Bosworth in 2016, is now eight years old. The brand's bestsellers include its Good Girl Probiotics and The Killer boric acid suppositories, both designed to support vaginal health, as well as its Bye Bye Bloat de-bloating supplement, of which 2 million bottles have sold. Last week, Bye Bye Bloat became a full-blown franchise with the launch of the brand's first true body-care products: a $14.99 Lymphatic Massage Roller, a $24.99 Firming Clay Body Mask and a $19.99 Detoxifying Body Oil.
On this week's episode of The Glossy Beauty Podcast, Bosworth discusses the origin story and growth of Love Wellness plus the playbook she's leveraging to build a product franchise.
Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.
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Similar to The Glossy Beauty Podcast
The PetaPixel Podcast is a twice-weekly podcast about the wonderful world of photography. It’s a fusion of news, opinions, humor, and real-world experience, bundled into a show that you can listen to on your way to work. Subscribe today to stay up to date with what’s going on in the photo industry from one of the-most-listened-to photography podcasts. Join thousands of photographers from around the world who enjoy host Sharky James' twice-weekly photo podcast where you'll have fun, improve y ...
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continue reading
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…
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continue reading
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Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives.
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