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Marketing Truth #3: Creativity supercharges marketing's impact
Manage episode 409258883 series 2994845
In this third episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Jim DeLash, Omnichannel Marketing Director at GSK, discuss how emotional campaigns are strongly linked to effectiveness, with effective campaigns scoring higher on positive emotions such as enjoyment and involvement.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
251 episodes
Manage episode 409258883 series 2994845
In this third episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Jim DeLash, Omnichannel Marketing Director at GSK, discuss how emotional campaigns are strongly linked to effectiveness, with effective campaigns scoring higher on positive emotions such as enjoyment and involvement.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
251 episodes
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