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Marketing Truth #3: Creativity supercharges marketing's impact
Manage episode 409258883 series 2994845
Content provided by WARC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WARC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this third episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Jim DeLash, Omnichannel Marketing Director at GSK, discuss how emotional campaigns are strongly linked to effectiveness, with effective campaigns scoring higher on positive emotions such as enjoyment and involvement.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
251 episodes
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Manage episode 409258883 series 2994845
Content provided by WARC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WARC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this third episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Jim DeLash, Omnichannel Marketing Director at GSK, discuss how emotional campaigns are strongly linked to effectiveness, with effective campaigns scoring higher on positive emotions such as enjoyment and involvement.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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Similar to The WARC Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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