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Surrounded by Superstars: The Marketing Strategy of Santa Ana College's President

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Manage episode 410289700 series 3566376
Content provided by Cheryl Broom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cheryl Broom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It’s an exciting episode of Higher Ed Coffee and Conversation as we welcome our first-ever College President on the podcast! Dr. Annebelle Nery is the President of Santa Ana College, where her strategic marketing approach has had an extremely impactful result. In our conversation, we’ll learn how Dr. Nery has used a data-based approach to marketing to increase enrollment by double digits semester after semester since the pandemic. Dr. Nery also gives some great advice on surrounding oneself with superstars to achieve amazing results, and how she has applied this philosophy to her marketing team at Santa Ana College. We’ll also discuss dual enrollment programs and how to change the way people think about community colleges in general. Dr. Nery also opens up about her impressive background and the key players that have inspired her career journey so far. We had the pleasure of recording this episode on International Women's Day, making it all the more fitting to celebrate such an incredible woman! Hope you enjoy!

Thanks for listening!
Connect with GradComm:
Instagram:
@gradcommunications
Facebook:
@GradCommunications
LinkedIn:
@gradcomm
Send us a message: GradComm.com

  continue reading

54 episodes

Artwork
iconShare
 
Manage episode 410289700 series 3566376
Content provided by Cheryl Broom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cheryl Broom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It’s an exciting episode of Higher Ed Coffee and Conversation as we welcome our first-ever College President on the podcast! Dr. Annebelle Nery is the President of Santa Ana College, where her strategic marketing approach has had an extremely impactful result. In our conversation, we’ll learn how Dr. Nery has used a data-based approach to marketing to increase enrollment by double digits semester after semester since the pandemic. Dr. Nery also gives some great advice on surrounding oneself with superstars to achieve amazing results, and how she has applied this philosophy to her marketing team at Santa Ana College. We’ll also discuss dual enrollment programs and how to change the way people think about community colleges in general. Dr. Nery also opens up about her impressive background and the key players that have inspired her career journey so far. We had the pleasure of recording this episode on International Women's Day, making it all the more fitting to celebrate such an incredible woman! Hope you enjoy!

Thanks for listening!
Connect with GradComm:
Instagram:
@gradcommunications
Facebook:
@GradCommunications
LinkedIn:
@gradcomm
Send us a message: GradComm.com

  continue reading

54 episodes

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