Best Cheryl Broom Podcasts (2024)

1
Growing Your Brand Through Public Speaking and Social Media ft. April Chavez - Episode 280 32:03

3h ago32:03

32:03

In this episode, Nancy hosts performance coach April Chavez. They discuss April's journey from being a police officer and living with lupus to becoming a performance coach and public speaker. April emphasizes the importance of spiritual, intellectual, and physical wellness, and shares insights on how her experiences and challenges have shaped her a…

1
How To Use Digital Media To Build Relationships for Print Publications With Lisa DeSisto, CEO and Publisher of the Maine Trust for Local News – Episode 47 39:02

8d ago39:02

39:02

How are these Maine newspapers adapting to the digital age? CEO and Publisher of the Maine Trust for Local News, publishing Central Maine News, Portland Press Herald and Sun Journal publications, Lisa DeSisto explains in this episode. Lisa shares how she was initially hired at MaineToday Media in 2012 because of her digital expertise, helping balan…

1
Tips To Become the Most Sought-After Podcast Guest with Michelle Glogovac - Episode 279 34:47

11d ago34:47

34:47

This podcast episode is sponsored by Pitchcraft. In this episode of The PR Maven® Podcast, host Nancy Marshall sits down with Michelle Glogovac, THE Podcast Matchmaker™, award-winning publicist and founder of the MLG Collective. They discuss the importance of traditional and digital networking techniques for brand growth. Michelle shares her circui…

1
AI: the Tool that Brings Human Touch Back to Education 34:36

12d ago34:36

34:36

On this Higher Ed Conversations episode, I host a conversation with an Al expert and, more impressively, my sister-in-law, Suzi Boynton! Suzi is the Executive Assistant to the Superintendent and Board of Trustees for the San Marcos Unified School District, where she utilizes the tool of Al in her day-to-day work for the school system. In our conver…

1
How to Start Your Personal Brand, With Kit Huffman - Episode 190 39:05

26d ago39:05

39:05

How do you build a personal brand? Find out in this episode as Kit Huffman explains how to start a personal brand, sharing her tips and the steps she uses with her clients. Kit explains what personal branding is, how to identify a goal for building a personal brand and talks about how networking will give your brand a boost, sharing tips on how to …

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What Personal Branding Means To A Champion Ski Racer, With Sam Morse - Episode 278 36:31

25d ago36:31

36:31

In this episode of The PR Maven® Podcast, host Nancy Marshall, introduces her guest, Sam Morse, a professional ski racer with the U.S. Ski Team. Sam discusses his journey from learning to ski at a young age at Sugarloaf, to achieving impressive results on the international stage including a top 10 finish in the World Cup. The conversation delves in…

1
Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher - Episode 208 37:37

1M ago37:37

37:37

As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they …

1
How This Magazine Is Growing In The Digital Age: Owner of Journey Magazines Carolyn Delaney - Ep 277 34:05

2M ago34:05

34:05

In this episode of The PR Maven® Podcast, Nancy hosts Carolyn Delaney, founder and CEO of Journey Enterprises. Carolyn shares her transformative journey from leading IT departments to founding a media company dedicated to making recovery from addiction visible and reducing stigma through inspiring stories, resources, and community events. Journey E…

1
The Power of Direct Mail Marketing 43:17

2M ago43:17

43:17

In this episode, Keith Goodman, a direct mail marketing expert, discusses the resurgence of direct mail marketing across various industries, especially in education. Keith highlights direct mail's targeted approach, allowing for personalized messaging to different audiences, a significant advantage over digital ads' broad reach. He explains how dir…

1
How Marketing Can Help Overcome Challenges in Higher Education With Cheryl Broom - Episode 168 35:52

2M ago35:52

35:52

After beginning her career as a journalist, Cheryl Broom got her start in public relations as a public information officer. Her career led her to higher education, which has been her focus ever since. In this episode, Cheryl describes the types of clients she works with, the challenges they face and what role marketing can play to overcome those ch…

1
How To Build Your Own PR Business With Delaney Vetter – Episode 276 43:28

2M ago43:28

43:28

In this episode of The PR Maven® Podcast, host Nancy Marshall welcomes guest Delaney Vetter, an independent PR strategist and copywriter specializing in the food and beverage and consumer packaged goods (CPG) sector. Delaney shares her journey from a food-obsessed kid to a PR expert, her experience interning at a marketing agency in Portland, Orego…

1
Episode 147: How Innovation, Sustainability and Employee Wellness Build a Brand, With Rob Tod 52:00

2M ago52:00

52:00

Innovative products are not always immediately accepted by customers. This was the case for Allagash Brewing Company owner Rob Tod who explains his journey to success in this episode. After shifting customer tastes, Allagash was hit with another challenge – COVID-19. With seventy percent of their business coming from bars and restaurants, Allagash …

1
Episode 275: Public Relations Reimagined with Pitchcraft: A Deep Dive with Founders Kelsey and Derrick Ogletree 38:51

3M ago38:51

38:51

In this episode of The PR Maven® Podcast, host Nancy Marshall welcome Kelsey and Derrick Ogletree, founders of Pitchcraft, a people-focused PR platform that aims to restore integrity and accountability in the media industry. Founded in 2021 and based in Florence, Alabama, Pitchcraft distinguishes itself by integrating a journalist's perspective int…

1
Three Takeaways from Online Dating to Improve Your College's Marketing Plan 35:26

3M ago35:26

35:26

Today, on Higher Ed Conversations, I embark on my first solo episode! And with a very good reason –I've just released my first ebook, "Why Your Community CollegeMarketing is Failing: Lessons From Online Dating," which has already hit number one in several online categories! So, I'm here to dive into the book's three themes and how they've helped hu…

1
Episode 274: 680,000 Followers on Facebook but Only Earning $800 a Month! Hear From Lisa Steele, Founder of Fresh Eggs Daily, on Evaluating and Adjusting Your Marketing Strategy 32:02

3M ago32:02

32:02

In this podcast episode, host Nancy interviews Lisa Steele, the founder of Fresh Eggs Daily and a fifth-generation chicken keeper, about her journey from a career on Wall Street to becoming an authority on backyard chicken keeping and her recent pivot to the culinary world. Lisa shares insights into her childhood, her initial hesitance towards chic…

1
Episode 273: How DECD is Empowering Maine's Youth, With Kaylin (Kay) Kerina 33:11

3M ago33:11

33:11

This PR Maven Podcast® episode features Nancy's conversation with Kaylin (Kay) Kerina, the Maine Career Exploration program manager in Portland, Maine. Kay shares her journey from a varied career background to youth workforce development, emphasizing the importance of helping young Mainers find meaningful employment opportunities. She discusses her…

1
Episode 54: Achieving Success in Marketing and Your Career, With Michelle Hood 40:39

3M ago40:39

40:39

In this episode, Michelle Hood, executive vice president and chief operating officer of the American Hospital Association and former CEO of Northern Light Health, talks about her career in academic, national faith-based and rural healthcare integrated systems. In addition to talking about her career, Michelle gives career advice on risk-taking, est…

1
Episode 184: Lessons of Intention From a Tiny Kitchen, With Annie Mahle 35:28

3M ago35:28

35:28

In this episode, Annie Mahle shares some of the lessons of intention she learned from working in a tiny kitchen on her windjammer and how those lessons can spread to your life overall. Annie defines what a tiny kitchen is and how working in a tiny kitchen inspired her to write a cookbook, “The Tiny Kitchen Cookbook: Strategies and Recipes for Creat…

1
Episode 56: A Careers Worth of Tips Every PR Practitioner Should Know, With Chip Carey 59:30

4M ago59:30

59:30

In this episode, Nancy’s mentor, Chip Carey, shares his top tips from his 40+ year career in marketing and public relations. Find out why it is important to treat your hometown paper well, how to build relationships with reporters and journalists, and the benefits of telling a visual story and making it easy for the media to share those visuals. Th…

1
Strategies for Success in Workforce Development Courses 43:12

4M ago43:12

43:12

Many students cannot enroll in a two to four-year collegiate program, but they still desire access to professional skills that will allow them to obtain higher-earning jobs. This episode of Higher Ed Conversations features Linda Kurokawa, the Executive Director of Community Education & Workforce Development at MiraCosta College. Linda highlights th…

1
Episode 272: Crafting Words That Sell: The Art of Copywriting with Stephen Church 48:44

4M ago48:44

48:44

In this episode of The PR Maven® Podcast, host Nancy Marshall speaks with Stephen Church from Copywriter Pro, covering a wide array of topics from Stephen's background in psycholinguistics and his journey from teaching English globally to entering the family retail business and eventually founding Copywriter Pro. They delve into the significance of…

1
Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke 39:49

4M ago39:49

39:49

How can you combine PR and personal branding techniques to make your business successful? In this episode, Amber Lambke, co-founder and CEO of Maine Grains, shares her business success story. Amber explains how the topic of grains was missing from conversations, how she helped start Maine Grains, and how she uses speaking engagements to start conve…

1
Episode 164: How to Adapt to Changing Customer Preferences, With Dana Bullen 35:32

4M ago35:32

35:32

From running the rental shop at Sugarloaf to becoming president of Sunday River, Dana Bullen joins Nancy to talk about his career in the ski business. While it may have been all about the snow when he started his career, Dana describes how people also take their experience into consideration, from the food to guest services. It all comes back to th…

1
Episode 104: How To Grow an Already Established Brand With Karl Strand 44:04

5M ago44:04

44:04

In this episode, Karl Strand shares the path his career has taken to become the general manager at Sugarloaf. Karl explains how his parents’ love of restaurants led him to a career in food and beverage operations, which also led him back to Sugarloaf, where he discovered his love of skiing in his younger years. After working his way up, Karl became…

1
Supporting Your School with Servant Leadership 35:14

5M ago35:14

35:14

As higher education continues to evolve and expand, the presidency of its institutions has become an ever-increasing, ever-taxing role. It's this issue that this month's guest, Jeff Julian, current Chief of Staff at Harper College and President of the National Council for Marketing & Public Relations, shares his insights on this role. With an exten…

1
Episode 271: Does Public Relations Play a Role for Churches and Religious Ministries? With Liz Williams 36:14

5M ago36:14

36:14

In this PR Maven® Podcast episode, host Nancy Marshall sits down with Liz Williams, the communications manager for the Episcopalian Diocese of Georgia to discuss her journey to this unique position. Liz elaborates on her journey from a marketing undergraduate to eventually working in the church's youth and children ministries. She also recounts her…

1
Episode 61: How To Positively Impact Lives Everyday Starting With How You Treat Your People With Sean Riley 45:22

5M ago45:22

45:22

In this episode, host Nancy Marshall speaks with Sean Riley, president and CEO of Maine Course Hospitality Group (MCHG), about his career and network. Sean explains how his career in hospitality started after having been a high school teacher and the journey his career took before joining MCHG. Sean emphasizes the importance of a strong company cul…

1
Episode 146: Public Relations and Marketing in the Arts With Raffi DerSimonian 43:00

5M ago43:00

43:00

In this episode, Raffi DerSimonian talks about his career doing public relations and marketing of the arts. As a Waterville, Maine, native, Raffi describes the renaissance going on in the city from arts to dining. Music has always been a passion of Raffi’s. He describes his musical career and helping found Waterville Rocks. In addition to doing PR …

1
Episode 172: People Over Price With Tim Winkeler 41:04

6M ago41:04

41:04

In this episode, Nancy talks with Tim Winkeler, president and CEO of VIP Tires & Service about PR, marketing and sponsorships. Tim describes his career and how VIP Tires & Service has grown since he started working there in 2010, with a focus on people rather than price. Nancy and Tim also discuss how they met after Nancy left a bad review about he…

1
Creating a Digital Community for Students in the Social Media Era 32:35

6M ago32:35

32:35

It's undeniable that social media has transformed into an essential platform for both cultivating a presence and nurturing community bonds and connections. With the embrace of platforms like TikTok, Instagram, and Facebook for interaction and staying informed, organizations and businesses are compelled to have a stake in social media platforms to b…

1
Episode 270: HOW & WHY? Optimizing Blog Posts for SEO & Reusing Old Blogs for Brand Growth With Koty Potts 36:36

6M ago36:36

36:36

In this episode of the PR Maven podcast, host Nancy Marshall welcomes guest Koty Potts, the digital manager at ER Marketing, to discuss how to amplify brand reach using traditional and digital networking methods. Koty shares his journey from an SEO specialist to a digital manager, stressing the benefit of combining SEO expertise with web developmen…

1
Episode 269: Using Public Relations to Improve Food Allergy Awareness, With Caili Elwell, Family Food Allergy Advocate and Public Relations Specialist/Independent Producer at Mother Eats Proper 27:52

6M ago27:52

27:52

In this episode, Caili Elwell joins Nancy to share her career journey from hospitality to food allergy advocacy using public relations. After discovering her daughter had severe food allergies, Caili made a career shift, opening Mother Eats Proper to grow the conversation around food allergies. Caili shares her approach to PR and branding through t…

1
Episode 268: Building Brands and Using Your Brightest Minds, With Christian Espinosa, CEO of Blue Goat Cyber 37:10

6M ago37:10

37:10

In this episode, Christian Espinosa shares his career path, starting in the Airforce and the lessons he brought with him to his work in cybersecurity. Chrisitan also talks about his books, mainly "The Smartest Person in the Room," giving an overview of what you will learn by reading his book. Christian describes his keynote speaking, from his inspi…

1
Episode 267: 3 Valuable PR Lessons To Learn From Taylor Swift 11:32

7M ago11:32

11:32

Billions of dollars in profit. Millions of fans captivated by her concerts. In 2023, Taylor Swift has been everywhere, and her omnipresence provides valuable lessons for the entire public relations industry. In PR, we dream of making our clients a hot commodity. We dream of sending consumers into a frenzy. We dream of going viral. Sometimes, dreams…

1
A Journey to Balance Motherhood and Career Success 36:38

7M ago36:38

36:38

Balancing children and a career may seem unachievable, but Letitia Clark, a seasoned Chief Communications Officer, elected official, and author, unveils the secrets to harmonizing professional life and motherhood. From her dynamic career path to her role on the Tustin City Council, Letitia delves into the intricacies of being a mother while excelli…

1
Episode 266: Navigating the World of Media Production With Kathleen O'Heron 44:04

7M ago44:04

44:04

In this episode, Nancy Marshall, The PR Maven®, speaks with Kathleen O'Heron, CEO and co- founder of Jynx Productions. Kathleen shares her professional journey, from her early fascination with film production and editing in high school and college, to co-founding Jynx Productions, a leading boutique media production company based in New England. Sh…

1
Episode 265: How To Help Journalists and Create Quality Content, With Deirdre Stires, Former Portland Press Herald Outdoor Reporter 41:26

7M ago41:26

41:26

Based on her 27 years as a journalist in Maine, Deirdre Stires (you might recognize her from her byline, Deirdre Fleming) shares what she was always looking for as a journalist and how PR people can be helpful. Deirdre talks about her recent transition to creating content for Bates College and why it is important to be a good writer when it comes t…

1
Episode 264: Conversion Rate Optimization Explained, With Marty Greif, President of SiteTuners 39:16

8M ago39:16

39:16

You may be using search engine optimization (SEO) to increase the traffic to your website, but are you using conversion rate optimization (CRO) to make use of that traffic? In this episode, Marty Greif defines CRO, explains what it can do for you and how you can start implementing it. Marty also talks about client success stories using CRO and a ga…

1
Harnessing SEO: Where Storytelling Meets Marketing 36:41

8M ago36:41

36:41

In this month's episode, we sit down for a fascinating conversation with Jeff Bunch, a seasoned professional with a diverse background in journalism, marketing, and higher education. From being a storyteller at a young age to his pivotal role in managing the digital presence of Gonzaga University's basketball team, his journey and insights on integ…

1
Episode 263: Using Empathy in Crisis Communications, With Steve McCausland, Communications Specialist at Marshall Communications 44:23

8M ago44:23

44:23

In this episode, Steve McCausland returns to The PR Maven® Podcast to share more of his crisis communications wisdom. Starting with his background and career, Steve shares some examples of how to handle communicating during crises based on his 30+ years working for Maine Public Safety. Steve and Nancy also give a look into their crisis communicatio…

1
Episode 262: To Be a Successful Entrepreneur, You Need a Strong Network — Here’s Why 11:58

8M ago11:58

11:58

I’ve run a public relations agency for more than three decades, so entrepreneurship runs in my blood. It’s honestly difficult to fathom life before, when I worked a traditional job and reported to a boss. Honestly, I was not cut out to be an employee. I was born to run my own business. These days, headlines like “How to be an entrepreneur” are a di…

1
Episode 261: 2023 Golden Microphone Award Celebration With Bob Shultz 24:04

8M ago24:04

24:04

In this episode, The PR Maven® Podcast celebrates five years and congratulates Bob Shultz, president and chief financial officer at Puritan Medical Products, for having the most popular episode of the year. Nancy and Bob talk about how Puritan adapted during the COVID pandemic and how they are diversifying now that demand for COVID swabs has decrea…

1
Encore Episode 210: An American Success Story, With Bob Shultz, President and Chief Financial Officer at Puritan Medical Products 43:22

9M ago43:22

43:22

As The PR Maven® Podcast awards the 2023 Golden Microphone, we are rereleasing the most popular guest episode of the past year. This year’s Golden Microphone Award winner is Bob Shultz, president and chief financial officer at Puritan Medical Products. Listen to this week’s encore episode as a refresher ahead of next week’s launch of a new episode …

1
The Easy Way To Find Reliable Vendors For Higher Education Institutions 28:48

9M ago28:48

28:48

What's the best way to find a vendor vetted by other higher education organizations? Jeff Dillon, a former higher education professional turned entrepreneur, joins us on Higher Education Conversations to help answer that question. Jeff shares his journey from working in higher ed for over two decades to founding EdTech Connect, a crowd-sourced tech…

1
Episode 259: How To Attract and Retain Employees in Today’s Labor Market 10:39

9M ago10:39

10:39

It isn’t easy being a boss these days. The economy is up and down, and the labor market is unpredictable. Depending on the industry, some employers are struggling to attract and retain employees, while others are thriving. In public relations, I have seen it all in recent months: Some agencies refusing to hire, others hiring in abundance, some losi…

1
Episode 258: Important Lessons Learned as a Podcaster 10:51

9M ago10:51

10:51

Did you know that there are millions of podcasts? Or that nearly 80% of U.S. adults listen to them? You don’t need me to state the obvious: Podcasting is big business. What’s less obvious is how to succeed as a podcaster. Which topics resonate most with your target audience? Who is your target audience? Which formats are the most popular? How often…

1
Episode 257: How To Use LinkedIn To Grow Your Network — and Bolster In-Person Connections 10:48

9M ago10:48

10:48

In another column, I explained how LinkedIn is a useful social media platform for generating sales. And it’s true: LinkedIn can be monetized in a way that grows your business and strengthens your brand through your own “thought leadership.” But there is much, much more to LinkedIn than money. Too often, advertisers, marketers, and public relations …

1
Episode 256: ‘Show Some Respect’ and Other Email Etiquette Tips 11:25

10M ago11:25

11:25

Can you imagine a time when we didn’t have emails? I remember when my late father, who was an electrical engineer for Westinghouse, first got email and his administrative assistant would print out all of the messages for him. He would then bring the emails home at night and write out his responses, so she could type and send them out for him the ne…

1
Episode 255: Why Your Business Should Do a Social Media Audit, With Lara Beckius, Marshall Communications’ 2023 Intern 27:43

10M ago27:43

27:43

When was the last time you took a good look at your business’s social media presence? Is it time for a social media audit? In this podcast episode, Lara Beckius, Marshall Communications’ 2023 intern, explains when and why you should complete a social media audit. Whether you want to make sure you are reaching your target audience or you want to exp…

1
The Art of Simplifying Complexity in Communication 33:39

10M ago33:39

33:39

"Be a resource, not just a request, and then build a relationship." says our guest, Mark Bayer, on connecting with elected officials and press members. Mark is an international keynote speaker, consultant, former Chief of Staff, and podcast host. His podcast, "When Science Speaks," aims to help scientists, engineers, and executives communicate thei…

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Cheryl Broom Podcasts

Podcasts Worth a Listen

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