A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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E444 - Why Everyone Should Be Doing Account Based Marketing (Mike Maynard, Napier B2B)
MP3•Episode home
Manage episode 410778033 series 1940409
Content provided by Inbound Back Office. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inbound Back Office or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Account Based Marketing is a popular approach for many large companies.
But for smaller companies, Account Based Marketing can seem confusing or out of reach.
But it doesn't have to be!
On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies.
Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies.
In this episode, you'll discover:
You can find Mike at Napier B2B and on LinkedIn.
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
But for smaller companies, Account Based Marketing can seem confusing or out of reach.
But it doesn't have to be!
On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies.
Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies.
In this episode, you'll discover:
- What types of companies Account Based Marketing is for
- The benefits of Account Based Marketing
- How to identify the accounts you want to market to
- How to start using Account Based Marketing
You can find Mike at Napier B2B and on LinkedIn.
If you liked this episode, please leave us a review on Apple Podcasts!
415 episodes
MP3•Episode home
Manage episode 410778033 series 1940409
Content provided by Inbound Back Office. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inbound Back Office or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Account Based Marketing is a popular approach for many large companies.
But for smaller companies, Account Based Marketing can seem confusing or out of reach.
But it doesn't have to be!
On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies.
Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies.
In this episode, you'll discover:
You can find Mike at Napier B2B and on LinkedIn.
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
But for smaller companies, Account Based Marketing can seem confusing or out of reach.
But it doesn't have to be!
On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies.
Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies.
In this episode, you'll discover:
- What types of companies Account Based Marketing is for
- The benefits of Account Based Marketing
- How to identify the accounts you want to market to
- How to start using Account Based Marketing
You can find Mike at Napier B2B and on LinkedIn.
If you liked this episode, please leave us a review on Apple Podcasts!
415 episodes
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