Go offline with the Player FM app!
The 1600veloce Interview
Manage episode 411875100 series 2870852
At long last, Randy sits down with Anthony Serra—the driving force, along with his superstar team, of the highest-volume seller on BaT with nearly 1,400 listings and counting.
They discuss Anthony's lifetime in the car business, from the family trade in '80s gray-market imports to a racing career to his first BaT listing and beyond; the importance of putting systems in place to operate at scale; focusing on the long view rather than a single sale price; how detailed photos can make a sale; becoming known as a purveyor of the Ferrari BB; inducing happy tears in the first winner of such a car; the rise of the 1989 Porsche 911 Speedster; falling into the role of Local Partner to the world; maintaining a well-deserved reputation as an engaged and high-touch seller; the additive nature of every comment on BaT, even the negative ones; specializing in "dog cars" and dearly departed longroofs; cars that "flunk the shop"; how COVID changed the business forever; achieving success by surrounding oneself with passionate enthusiasts, dedicated friends, and the worldwide BaT community; and how that community may soon get to experience Smell-O-Vision, 1600Veloce style.
Be on the lookout for an official announcement about our 2024 New York-area Alumni Gathering with 1600veloce! It's going to be a blast, and we'll publish details as soon as we can.
86 episodes
Manage episode 411875100 series 2870852
At long last, Randy sits down with Anthony Serra—the driving force, along with his superstar team, of the highest-volume seller on BaT with nearly 1,400 listings and counting.
They discuss Anthony's lifetime in the car business, from the family trade in '80s gray-market imports to a racing career to his first BaT listing and beyond; the importance of putting systems in place to operate at scale; focusing on the long view rather than a single sale price; how detailed photos can make a sale; becoming known as a purveyor of the Ferrari BB; inducing happy tears in the first winner of such a car; the rise of the 1989 Porsche 911 Speedster; falling into the role of Local Partner to the world; maintaining a well-deserved reputation as an engaged and high-touch seller; the additive nature of every comment on BaT, even the negative ones; specializing in "dog cars" and dearly departed longroofs; cars that "flunk the shop"; how COVID changed the business forever; achieving success by surrounding oneself with passionate enthusiasts, dedicated friends, and the worldwide BaT community; and how that community may soon get to experience Smell-O-Vision, 1600Veloce style.
Be on the lookout for an official announcement about our 2024 New York-area Alumni Gathering with 1600veloce! It's going to be a blast, and we'll publish details as soon as we can.
86 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.