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Marketing - Why It’s Important to Have Clarity in Your Copy
Manage episode 412557438 series 3154733
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For this episode, Andy talks about creating content that gets to the point. People haven't got time to faff around, so clarity matters. Andy explains how to become expert at creating clear and concise copy that still engages and generates sales.
KEY TAKEAWAYS
- The world of marketing is full of fluff and consumers are sick of it.
- Theories, guru speak, jargon and wordiness are all examples of fluff.
- Proper images tell a story. Stop using stock photos, they look awful and don´t quite fit what you need to say.
- Post content consistently.
- Using too many adverbs, adjectives and superlatives is counterproductive. It puts people off.
- Know your audience. If they like emojis or slang, include some.
- Don´t bang on about yourself all of the time.
BEST MOMENTS
‘He talks too slow and by the time he gets to the point, you´re dead. ´
‘Consistency is key.’
‘What s**t can you strip out?’
VALUABLE RESOURCES
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
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