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Mastering Marketing in the QSR Industry with Sergio Pérez
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It's Bo time! Today's episode is with Sergio Pérez, Senior Director of Omnichannel at Bojangles, who takes us through his journey from an intern to a strategic executive in the world of restaurant marketing.
We also talk through the 3 C's: Convenience, Consistency, and Connection, and how you can use them to acquire new guests and keep them coming back for a lifetime.
This one's a marketing must-listen.
Thanks, Sergio!
Chapters
1. The Restaurant Marketing Journey (00:00:00)
2. Importance of Consistency in Restaurant Industry (00:10:34)
3. Guest Experience and Restaurant Expansion (00:17:49)
340 episodes
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