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Burger King Kids Club

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Manage episode 412982073 series 2869832
Content provided by TheAnkler.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TheAnkler.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Remember the Burger King Kids Club, the chain’s ad campaign targeted to “the kids?” There was Kid Vid, the white, video game-playing leader; Jaws, the Black kid who loved to eat; and a boy in a wheelchair named (seriously) Wheels. The idea, Rob Long speculates, must have been devised at one of those offsite retreats, the kind TV execs love to do in Laguna. But hits rarely are born from suits tossing around banal concepts. Instead they begin with a writers’ novel idea, the equivalent of a delicious-looking hamburger.

Also, we’ve been nominated for a Webby Award, vote for us here by April 18th!

Transcript here. For more entertainment news, subscribe to The Ankler here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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170 episodes

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Burger King Kids Club

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Manage episode 412982073 series 2869832
Content provided by TheAnkler.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TheAnkler.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Remember the Burger King Kids Club, the chain’s ad campaign targeted to “the kids?” There was Kid Vid, the white, video game-playing leader; Jaws, the Black kid who loved to eat; and a boy in a wheelchair named (seriously) Wheels. The idea, Rob Long speculates, must have been devised at one of those offsite retreats, the kind TV execs love to do in Laguna. But hits rarely are born from suits tossing around banal concepts. Instead they begin with a writers’ novel idea, the equivalent of a delicious-looking hamburger.

Also, we’ve been nominated for a Webby Award, vote for us here by April 18th!

Transcript here. For more entertainment news, subscribe to The Ankler here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

170 episodes

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