241. How to Keep Your Cool and Adjust When SKUs Underperform

Food Biz Wiz

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Hearing "your SKU is underperforming" from a retailer can easily put brands into a panic. It's natural. We don't want to be on the chopping block when category reviews come around.

That's why we're thrilled to share this "Is It Worth It, Charlie?" episode. In it, Mary Bentdahl, the Co-Founder, CMO, and Director of Sales for ShroomEats, joins Charlie to discuss how she was able to react and to adjust when she heard from a retailer that one of their SKUs was underperforming. You'll hear their conversation on...

• The importance of keeping cool when you learn of a SKU's underperformance
• How staying proactive in your retailer communication can support your SKU success
• What harnessing consumer feedback can do for course correcting sales

We're thrilled for you to listen into this episode and want to know which piece of Mary's experience resonated most with you. DM us on Instagram or LinkedIn, which are linked in our full show notes here. You can also find more about Mary and ShroomEats at our full show notes!

This episode is sponsored by our mini Reorder Checklist! As Mary mentioned, it’s valuable to have a list of go-to actions for selling off the shelf. This checklist can help you be more likely to sell off those shelves and receive reorders. You can find our simplified version at the link here OR, if you’re a Retail Ready® student, you can find the longform version and training directly within our course platform!