Staying in Touch Without Being a Pest in Sales

Top Secrets of Marketing & Sales

Staying in touch with prospects is required, and creating value in your communication is certainly something that will keep you from being a pest in sales. Because if what you're saying to them is going to help them to accomplish a result, they'll be a lot more likely to pay attention to it. But ultimately it's required. You can't just skip it. David: Hi, and welcome to the podcast. In today's episode, co host Bianca Istvan and I will be discussing the topic of staying in touch without being a pest. Welcome back, Bianca. Bianca: Thanks so much, David. And wow, such a topic. Please tell us, why is it so critical to stay in touch? David: Well, I think for anyone who is in sales, you recognize that you're probably not going to sell something in one call. You're going to need to have multiple points of outreach, multiple contacts with a prospect or client before you're going to be able to make that first sale, let alone the second or third or fourth. So staying in touch is obviously a critical part. of the process, being able to reach out to them on an ongoing basis without coming across as annoying or without coming across as what most people would describe in sales as a pest. I think this is something that more salespeople tend to think of than prospects or clients. I mean, unless you're really annoying, right? In which case they may think you're a pest. What I've heard from a lot of salespeople is this exact thing. How do I Remain in touch with the people that I need to be in touch with without being a pest. And so again, I think that's why this topic is such an important one. Bianca: Now that's, that's absolutely so right. And that leads me to my next question, like what do you think people mean when talking about being a pest? David: I think the concern is what's going on in their head, what they're thinking about. If I'm a salesperson and I'm going into any interaction with another human being with the idea that I want them to buy something. If that's my motivation, then it's likely I may be thinking in the back of my mind, oh, I hope I'm not being a pest about this, But, If you can make it about the person that you're interacting with, then it's totally different because now you're not just there to sell them a product. You're there to try to help them with whatever it is that they're trying to do. So if you're selling custom imprinted promotional products, you're not just selling them something that has their logo on it, you're selling them awareness or you're selling them more sales in their business, or you're selling them the idea of being in front of more people. So when you think of it in terms of what it actually delivers for them, it makes it a lot better for you. Bianca: Well, that's so true. And yes, absolutely right. But what about, you know, because this is a sensitive topic as well. And what if you're afraid to make those calls? What if you're afraid to send that first message or you just think you can do it? David: That goes back to mindset, which I know we've talked about in previous podcasts as well. But I think if you're in sales, you recognize that you have to do it, right? There's no alternative. You have to be able to reach out. Now, it doesn't have to be a phone call. It doesn't have to be a networking event. It doesn't have to be an ad on social media. It can be lots of different things. So I think if you recognize that there are different things that you can do, and you can find out something that is more comfortable for you, that will certainly help. If you also think about the concept that we've talked about in the past about creating value in your communication, that is certainly something that will keep you from being a pest, because if what you're saying to them is going to help them to accomplish a result. They're going to be a lot more likely to pay attention to it, but ultimately it's required. You can't just skip it.