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#491: How do small businesses compete?
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When we spotlight local businesses on FingerLakes1.com one of the most-common questions we get from readers is "How do they do it?" Then when that feature hits social media, we'll see dozens of comments that read "Gee, I hope they can make it!"
People are genuinely very curious about small businesses and their survival for two reason: First, because they fail at a higher-frequency than large corporations; and second, because they're often in competition with much larger companies.
So, how do small businesses compete with big brands or corporations? On paper, it seems like an easy question to answer. But, it's not. It's complicated and varies by the business. More importantly though, it's hard to find small business owners willing to talk about it.
Earlier this month I caught up with Christine VanDusen, who hosts The Relentless Podcast, and owns Blush by CV Designs in Seneca Falls. We talked through this very reality - being a small business and competing with names like Walmart, Amazon, and more.
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