The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Peter C Woolfolk, Producer & Host and Peter C Woolfolk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter C Woolfolk, Producer & Host and Peter C Woolfolk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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PR Professional's Guide to Ethical AI Usage and Client Trust
Manage episode 416769358 series 2643777
Content provided by Peter C Woolfolk, Producer & Host and Peter C Woolfolk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter C Woolfolk, Producer & Host and Peter C Woolfolk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What do you think of this podcast? Please give it a review! Thank you!
Embarking on an ethical odyssey, host Peter Woolfolk engages with PRSA board members Michelle Egan and Dr. Cayce Myers to examine the delicate interplay between AI advancements and moral directives in public relations. Prepare to navigate the terrain of AI tools, such as ChatGPT and AI avatars, with a compass set firmly on maintaining transparency and verifying AI-generated content. Their dialogue ventures into the realm of responsibility as we tackle the thorny issues of AI-driven misinformation and the frameworks necessary to empower PR professionals to wield these powerful tools without losing their ethical bearings.
Venturing further, we confront the hidden crevices of AI privacy and security concerns, discussing the nuances of navigating client confidentiality against the backdrop of fierce industry competition. Through our exploration, we illuminate the varying degrees of openness in AI platforms and the potential hazards they present, from the exposure of personal details to the safeguarding of proprietary data. We share resources from prsa.org and advocate for hands-on experience with AI to fortify one's understanding of its capabilities—all while thanking our insightful guests, Michelle Egan and Cayce Myers, for their enlightening contributions to this pivotal discussion.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
Support the Show.
Chapters
1. PR Professional's Guide to Ethical AI Usage and Client Trust (00:00:00)
2. Ethical AI in Public Relations (00:01:10)
3. Ethical Considerations of AI Use (00:05:46)
4. AI Privacy and Security Concerns (00:21:26)
152 episodes
Share
Manage episode 416769358 series 2643777
Content provided by Peter C Woolfolk, Producer & Host and Peter C Woolfolk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter C Woolfolk, Producer & Host and Peter C Woolfolk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What do you think of this podcast? Please give it a review! Thank you!
Embarking on an ethical odyssey, host Peter Woolfolk engages with PRSA board members Michelle Egan and Dr. Cayce Myers to examine the delicate interplay between AI advancements and moral directives in public relations. Prepare to navigate the terrain of AI tools, such as ChatGPT and AI avatars, with a compass set firmly on maintaining transparency and verifying AI-generated content. Their dialogue ventures into the realm of responsibility as we tackle the thorny issues of AI-driven misinformation and the frameworks necessary to empower PR professionals to wield these powerful tools without losing their ethical bearings.
Venturing further, we confront the hidden crevices of AI privacy and security concerns, discussing the nuances of navigating client confidentiality against the backdrop of fierce industry competition. Through our exploration, we illuminate the varying degrees of openness in AI platforms and the potential hazards they present, from the exposure of personal details to the safeguarding of proprietary data. We share resources from prsa.org and advocate for hands-on experience with AI to fortify one's understanding of its capabilities—all while thanking our insightful guests, Michelle Egan and Cayce Myers, for their enlightening contributions to this pivotal discussion.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
Support the Show.
Chapters
1. PR Professional's Guide to Ethical AI Usage and Client Trust (00:00:00)
2. Ethical AI in Public Relations (00:01:10)
3. Ethical Considerations of AI Use (00:05:46)
4. AI Privacy and Security Concerns (00:21:26)
152 episodes
All episodes
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Similar to Public Relations Review Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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