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Public Relations Review Podcast

Peter C Woolfolk, Producer & Host

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An award-winning podcast with host Peter Woolfolk discussing public relations topics, issues, and more with public relations professionals, educators, vendors, and others. Seasoned professionals provide expert content useful in your daily PR projects. Guests from around the U.S. {and some international} are interviewed, all while providing substantive information of interest to public relations professionals at all levels. APPLE ranks this podcast among the "Top 1%" of podcasts worldwide. Re ...
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What do you think of this podcast? Please give it a review! Thank you! Embark on an illuminating voyage into the heart of public relations with Nathan Miller, a maestro of communication whose career spans from journalism in Los Angeles to the United Nations. Host Peter Woolfolk chats with Nathan as he maps out his dynamic path, revealing how key de…
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What do you think of this podcast? Please give it a review! Thank you! Embark on a journey of entrepreneurial wisdom with PR mavens Liselle DeGrave and Rachel Dickman as they join host Peter Woolfolk to unveil the roadmap to building a thriving public relations firm from scratch. Get an insider's look at their evolution from aspiring business owner…
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What do you think of this podcast? Please give it a review! Thank you! Unlock the power of precision in your media interviews with the unrivaled expertise of Dorothy Crenshaw from Mod-Op. As host Peter Woolfolk launches the discussion to explore the critical strategies for shaping your narrative, you'll learn how to come to any interview armed with…
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What do you think of this podcast? Please give it a review! Thank you! Embarking on an ethical odyssey, host Peter Woolfolk engages with PRSA board members Michelle Egan and Dr. Cayce Myers to examine the delicate interplay between AI advancements and moral directives in public relations. Prepare to navigate the terrain of AI tools, such as ChatGPT…
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What do you think of this podcast? Please give it a review! Thank you! Unlock the secrets to revolutionizing college media and communication strategies with Carroll Community College's President, Dr. James Ball, and Chief Communications Officer, Lisa Slappy. The thoughtful discussion with host Peter Woolfolk peels back the layers of their transform…
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What do you think of this podcast? Please give it a review! Thank you! Unlock the secrets to turning data into action as host Peter Woolfolk welcomes Katie Paine, the esteemed 'Measurement Queen,' back to the Public Relations Review Podcast. This episode is a treasure trove of insights, where Katie and I cut through the digital data deluge, stressi…
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What do you think of this podcast? Please give it a review! Thank you! Join host Peter Woolfolk as he embarks on a journey through the vibrant world of music promotion with Alison Ball, the visionary CEO of JBR Creative Group. This episode peels back the industry curtain, detailing Alison's ascent from her humble beginnings to her influential role …
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What do you think of this podcast? Please give it a review! Thank you! Unlock the potential of press releases with Mickie Kennedy, founder of eReleases.com, as he joins host Peter Woolfolk to share his treasure trove of insights on the mighty influence of PR. Discover how a well-crafted press release can transform your small business narrative into…
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What do you think of this podcast? Please give it a review! Thank you! From the humble beginnings behind a small-town radio microphone to the thrilling heights of CBS News Network and an unforgettable flight with the Navy's Blue Angels, Dusty Weis's career is nothing short of a roller-coaster adventure. As the president and founder of PodCamp Media…
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What do you think of this podcast? Please give it a review! Thank you! Discover the future of public relations as host Peter Woolfolk explores the innovative mind of Matt Kershaw, Vice President--Strategy with DID, Creative Reality Studio. In an industry where engagement is key, we unravel how artificial intelligence is not just a tool but a game-c…
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What do you think of this podcast? Please give it a review! Thank you! Unlock the future of public relations with Sasha Dookhoo, vice president, of Crenshaw Communications/Mod OP Company, as she and Host Peter Woolfolk dissect the impact of voice search technology on the field. Prepare to enhance your PR strategies as we discuss the essential shift…
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What do you think of this podcast? Please give it a review! Thank you! Unlock the secrets to a more inclusive world as Leah Kondes and Marsha Pitt Phillips from the Minnesota chapter of PRSA guide us through their remarkable journey to DEI excellence. Celebrated for their pioneering approach, our distinguished guests share the strategic maneuvers a…
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What do you think of this podcast? Please give it a review! Thank you! Ever thought about how artificial intelligence and voice search are reshaping PR practices? Tune into our latest episode of the Public Relations Review Podcast where an AI generated article discusses just that. Host Peter Woolfolk shares his journey and growth, and how AI has be…
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What do you think of this podcast? Please give it a review! Thank you! What would your PR strategy look like if you could harness the power of AI? How about a reduction in manual research, making smarter decisions, finding relevant journalists, monitoring the media, and even improving content creation? This episode of the Public Relations Review Po…
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What do you think of this podcast? Please give it a review! Thank you! Join us as we uncover the secrets of PR from none other than Annie Pace Scranton, the founder and president of Pace Public Relations Headquartered in New York City. Listen as Annie, entrenched in extensive PR experience, divulges her wisdom on earning media and positioning clien…
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What do you think of this podcast? Please give it a review! Thank you! Ever wondered how to crack the code of marketing to teens and young adults? Buckle up and get ready to be enlightened, as we converse with Julie Jatlow and Lauren Machen from Fuse Marketing. Together, they'll walk us through the evolution of Fuse, and how their craft has adapted…
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What do you think of this podcast? Please give it a review! Thank you! Master the art of creating a successful communications plan with the invaluable insights from this enlightening conversation with Gini Dietrich, the founder and CEO of Spin Sucks Academy. We take a magnifying glass to the intricate art of crafting a communications plan, unearthi…
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What do you think of this podcast? Please give it a review! Thank you! Data's role in public relations – is it the linchpin of modern-day PR or is it just a buzzword? Ever pondered how PR professionals can amalgamate data to weave unique narratives that enthrall audiences? Tune in for a riveting discussion with host Peter Woolfolk and Dr. Devin Kni…
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What do you think of this podcast? Please give it a review! Thank you! Did you know that millennials are revolutionizing the B2B marketing landscape? Join host Peter Woolfolk as he unpacks this phenomenon with his guest Frank Strong from The Sword and the Script. Frank provides valuable insights into how consumers are shifting their purchasing habi…
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What do you think of this podcast? Please give it a review! Thank you! Ever wonder how public relations works in smaller cities? Jona Ohm, APR, Principal of Middle America Communication Solutions, Join host Peter Woolfolk as his guest bring clarity to the matter. From her early days as a reporter to running her own PR firm, Jona's journey has been …
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What do you think of this podcast? Please give it a review! Thank you! Did you ever wonder what it takes to become a thought leader in your field? Host Peter Woolfolk interviews his guest for today's episode, Don Bates, APR and Fellow APR. Don shares his insights and unravels the complex process of becoming a thought leader. Bates highlights the im…
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What do you think of this podcast? Please give it a review! Thank you! Are you ready to navigate the brave new world of AI in content marketing? Buckle up as we uncover the latest insights and trends that are reshaping our industry. In this episode, host Peter Woolfolk presents two insightful text-to-speech articles that highlight how AI enhances c…
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What do you think of this podcast? Please give it a review! Thank you! Eager to extract the very best from your PR team? Discover the secret sauce of exceptional public relations work. Host Peter Woolfolk chats with a seasoned expert, Barbara Nonas. As a Strategic Communications and Public Relations Consultant, Barbara spills the beans on the nitty…
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What do you think of this podcast? Please give it a review! Thank you! What happens when host Peter Woolfolk combines a renowned expert in community benefits agreements (CBAs), real-world examples of successful CBAs, and discussions on diversity, equity, and inclusion? You get a riveting and insightful conversation with Sam Waltz, APR, Fellow APR. …
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What do you think of this podcast? Please give it a review! Thank you! Discover the power of word-of-mouth marketing and public relations as host Peter Woolfolk has a captivating conversation with Ryan Hanser, President of Hansen & Associates. Learn how to surprise and delight your customers, creating meaningful conversations and fostering a networ…
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What do you think of this podcast? Please give it a review! Thank you! Host Peter Woolfolk talks with guest Steve Marcinuk, Managing Partner of Intelligent Relations Public Relations to discuss "Preston" a new innovative, public relations AI platform, offering affordable media coverage to growing companies. "Preston" learns about your organization,…
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What do you think of this podcast? Please give it a review! Thank you! Ready to revolutionize your PR game? Join us as host Peter Woolfolk chats with Steve Marsenuk, Managing Director of Intelligent Relations Public Relations, about their groundbreaking platform, Preston. You'll be amazed at how this AI-powered tool empowers small PR teams to secur…
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What do you think of this podcast? Please give it a review! Thank you! ESG (Environmental, Social, and Governance)! Why is this so important to the public relations community? Listen to these accomplished experts articulate why ESG information is so important and the consequences of having no plan. As momentum continues to build in the health and s…
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What do you think of this podcast? Please give it a review! Thank you! Host Peter Woolfolk Introduces PR pro Adam Brett, Senior Account Executive, who outlined multiple, and very useful ways to engage ChatGPT in your multiple work projects. For example fresh pitching ideas. ChatGPT can produce a list of angles that may work for you and expand your …
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What do you think of this podcast? Please give it a review! Thank you! The world is getting smaller. How does one move from the U.S. and successfully practice public relations in a foreign nation? What are the initial steps and preparation required? Amelia Mecham did just that. She moved from the U.S. to London, England where for the past few years…
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What do you think of this podcast? Please give it a review! Thank you! This episode provides guidance to improve your content marketing and digital marketing for clients or your office. It also offers tips to better use "paid media." Cahill Camden, CEO of Digital Vision Media Group in Toronto, Canada, tells how his firm helps clients become more ef…
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What do you think of this podcast? Please give it a review! Thank you! PR people are most often focused on generating a press release to hype an organization's event, product, etc. However, there are often exceptional internal stories that can cast a very favorable light on the organization and also complements its goals and mission. The problem is…
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What do you think of this podcast? Please give it a review! Thank you! Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being req…
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What do you think of this podcast? Please give it a review! Thank you! Many products American use in their daily activities are produced with minerals from mines. Very few of us recognize and appreciate this fact. With a focus on investors and stakeholders Ira Gostin, Founder, of G8 Strategies, helps mining companies tell their meaningful and impac…
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What do you think of this podcast? Please give it a review! Thank you! In this Special Episode, I outline how I produced this verbal episode from ChatGPT's 1000-word written text self-description of how it can benefit the public relations professional. From this direct written response, I copied & pasted that text directly into a text-to-speech pro…
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What do you think of this podcast? Please give it a review! Thank you! The AI Chat|GPT platform is storming into the public relation area. Listen to Jess Todtfeld, Founder of Success In Media, provide light-hearted, but poignant, insight into how to successfully use this powerful tool in your PR practice. Jeff offers information on the platform's n…
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What do you think of this podcast? Please give it a review! Thank you! Is your client or company prepared to engage in "Corporate Social Activism?" As a concept and practice it has been around for decades. Over the past few years, it has morphed into something much bigger with potential risks. However, it also offers great opportunities. So what is…
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What do you think of this podcast? Please give it a review! Thank you! Trust is an important ingredient for high-performance staff and organizations. Friction is minimized and uncertainty is substantially reduced in a work environment. When high levels of trust exist, people rarely look over their shoulders wondering if someone on their team has th…
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What do you think of this podcast? Please give it a review! Thank you! When you hear "Communications Audit" do your eyes glaze over? Never again! My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit. Award-winning Mellissa Braham, APR, head of the National Schools Public …
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What do you think of this podcast? Please give it a review! Thank you! When the professor of the Public Relations curriculum at Eastern Michigan University in Ypsilanti, Michigan noticed classes fell short of expected enrollment she challenged her current PR students to devise a campaign to both inform and encourage high school and current college …
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What do you think of this podcast? Please give it a review! Thank you! Newsjacking continues to attract attention in PR circles. Yet, it requires great skill and accurate timing to be successful. This is not the time to push your clients or services. Newsjacking requires you to provide substance reporters can use. Skilled PR pro Tara Parsell, Found…
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What do you think of this podcast? Please give it a review! Thank you! Storytelling is the proven method to successfully having your story told. But what constitutes successful storytelling? With his writing and editing of more than 20,000 stories during two decades as a journalist before going into public relations and experience as a broadcast jo…
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What do you think of this podcast? Please give it a review! Thank you! With many print publications beginning to charge to have "Byline Articles" published it could become a public disaster if not smartly managed. Barbara Nonas, an award-winning strategic communications consultant and C-Suite advisor, brings her experience to this episode to delive…
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What do you think of this podcast? Please give it a review! Thank you! Looking for ideas to add stimulation and acceptance to your storytelling presentations? Look no further! Axelle Vanquaillie, Principal of DRAWIFY, joins the podcast from Antwerp, Belgium to offer exceptional tips and guidance to catapult your storytelling to a higher level. In a…
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What do you think of this podcast? Please give it a review! Thank you! Have you ever witnessed unethical actions in your workplace? Would you remain quiet? Would take steps to have these misdeeds stopped? What influences your decision? Paula Pedene, Paula Pedene & Associates of Phoenix, Arizona, recognized massive misdeeds by senior officials at th…
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What do you think of this podcast? Please give it a review! Thank you! How do you measure the success of your PR campaign? How do you explain to your client how a successful outcome is determined? Listen as Sasha Dookhoo, Crenshaw Communications, provides the information you need to validate and measure the success of your public relations campaign…
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What do you think of this podcast? Please give it a review! Thank you! How many new PR firms would target new start-up businesses as clients? Well, the new Black Unicorn Public Relations firm did just that...and it has become a successful strategy. The new firms must be funded and operational. Rather than just being a PR agency for the startups Bla…
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What do you think of this podcast? Please give it a review! Thank you! Exhausted using multiple, expensive programs to determine how your media pitch is working. Worry no more. PROPEL PRM is here. Zack Cutler, CEO & Founder chats with us from Tel Aviv, Israel about the exceptional benefits PROPEL offers that help PR professionals become much more s…
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What do you think of this podcast? Please give it a review! Thank you! Too often organizations FAIL to develop effective "Crisis Communications" plans. Detailed, well throughout plans are extremely valuable should a crisis occur. What can be PREVENTED if you consider this and other potential problems during a detailed, well-thought-out crisis commu…
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What do you think of this podcast? Please give it a review! Thank you! Although she had her degree in Public Relations & Communications, Donna Siebrasse, Founder of SSR PR Solutions, did not have Panama in her future. How things change. It was her marriage that got her there. After a few years in Panama, and surviving a dictatorship, she recognized…
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