The Power of Word-of-Mouth Marketing and PR: Boosting Success with Customer Conversations

Public Relations Review Podcast

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Discover the power of word-of-mouth marketing and public relations as host Peter Woolfolk has a captivating conversation with Ryan Hanser, President of Hansen & Associates. Learn how to surprise and delight your customers, creating meaningful conversations and fostering a network effect that drives success in today's competitive marketplace.
We dive into the importance of listening to customer feedback and measuring the effectiveness of your "Word-of-Mouth" campaigns. Ryan shares his insights on the role of PR in driving conversations and how organizations can embrace stakeholder feelings to create remarkable customer experiences. Plus, find out how influencers and ambassadors can affect your word of mouth strategies, and why trust is often built by the people on the front lines of your business. Don't miss this enlightening discussion on the power of word of mouth in marketing and public relations!

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Chapters

1. The Power of Word-of-Mouth Marketing and PR: Boosting Success with Customer Conversations (00:00:00)

2. Word of Mouth Marketing Power (00:01:10)

3. The Importance of Word-of-Mouth Marketing (00:12:24)

4. PR Influence via Word of Mouth (00:20:18)