Crafting PR Campaigns for the Age of Siri, Alexa, and Google Assistant

Public Relations Review Podcast

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Unlock the future of public relations with Sasha Dookhoo, vice president, of Crenshaw Communications/Mod OP Company, as she and Host Peter Woolfolk dissect the impact of voice search technology on the field. Prepare to enhance your PR strategies as we discuss the essential shifts needed to optimize content for the unique demands of voice queries, ensuring your brand's voice is heard loud and clear through devices like Alexa, Siri, and Google Assistant. This episode is a treasure trove for PR mavens and marketing virtuosos, brimming with insights on navigating the challenges of creating content that stands out in the evolving digital landscape, where tangible and intangible products vie for attention. Moreover, we'll explore how Sasha and her team harness the power of generative AI to revolutionize traditional PR workflows and maintain the cutting edge in content marketing.
Celebrate the art of effective communication with us as we navigate the symbiotic relationship between PR expertise, voice search technology, and earned media. This conversation is crucial for any professional aiming to weave voice search strategies into the visionary fabric of their client's long-term success and thought leadership. As the Public Relations Review Podcast continues to reach new heights, with a nod from Apple as a top 1% globally rated show and a presence in 143 countries, we're reminded of the transformative power of astute PR strategies and innovative content. Join us and let Sasha Dookhoo guide you through the art of staying ahead in a world where voice commands are becoming the new keystrokes to success.

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Chapters

1. Crafting PR Campaigns for the Age of Siri, Alexa, and Google Assistant (00:00:00)

2. Voice Search Benefits for Public Relations (00:01:08)

3. Voice Search in PR (00:17:50)