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From Tradition to Innovation: The Evolution of Kerrits and Navigating the Modern Retail Landscape
Manage episode 416818239 series 2911529
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This episode is brought to you by Kerrits Equestrian.
Pegasus Co-Founders Jen Tankel and Sam Baynes talk with the team behind Kerrits, arguably every rider's beloved apparel brand. π₯
In this episode with Sara Florin, Vice President of Kerrits Marketing, and Mary Hallissey, Vice President of Kerrits Sales, we discuss:
- The founding story of Kerrits
- How Kerrits harnesses authenticity to stay visible in the online search arena
- The significance of inclusive marketing that resonates with riders across disciplines and body types
- How to stay relevant in an industry full of new brands
- And more π₯
π΄ This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. ποΈ
Chapters
1. History and Evolution of Carrots Brand (00:00:00)
2. Pricing Strategies and Market Challenges (00:11:28)
3. Strategies for Brand Visibility and Growth (00:18:44)
4. Equestrian Marketing Across Disciplines (00:23:17)
5. Equestrian Apparel Marketing Strategies (00:26:35)
6. Navigating Challenges in Retail Industry (00:39:26)
7. Expanding Product Offerings in Equestrian Market (00:46:03)
8. Opportunities in Equestrian Industry (00:49:39)
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