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Strategy Magic: How to Leverage AI for Peak Efficiency with Lara Shackelford
Manage episode 416926142 series 1171856
Navigate the fast-paced world of AI in marketing! Learn about striking the perfect balance between using data for personalization and maintaining customer trust. Gain insights into AI strategy development, operational integration, and overcoming industry challenges.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 08:55 Clients given choice in AI tool usage.
- 11:54 Needed AI strategy and readiness assessment beforehand.
- 13:27 AI increases efficiency, frees up time for creativity.
- 19:26 AI uses data for personalized smart vending.
- 20:57 Data governance vital for leveraging and building.
- 23:56 Companies prioritize centralized data for marketing advantage.
- 30:07 AI assessments guide organizations for effective implementation.
- 31:38 Creating a governing body for operating roles.
- 35:32 Octopus Energy leveraged AI for customer engagement.
- 38:40 Marketers seek hyper personalization without being creepy.
- 42:39 Learn, experiment, and try in personal lives.
==Where You Can Find Us==
- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
498 episodes
Manage episode 416926142 series 1171856
Navigate the fast-paced world of AI in marketing! Learn about striking the perfect balance between using data for personalization and maintaining customer trust. Gain insights into AI strategy development, operational integration, and overcoming industry challenges.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 08:55 Clients given choice in AI tool usage.
- 11:54 Needed AI strategy and readiness assessment beforehand.
- 13:27 AI increases efficiency, frees up time for creativity.
- 19:26 AI uses data for personalized smart vending.
- 20:57 Data governance vital for leveraging and building.
- 23:56 Companies prioritize centralized data for marketing advantage.
- 30:07 AI assessments guide organizations for effective implementation.
- 31:38 Creating a governing body for operating roles.
- 35:32 Octopus Energy leveraged AI for customer engagement.
- 38:40 Marketers seek hyper personalization without being creepy.
- 42:39 Learn, experiment, and try in personal lives.
==Where You Can Find Us==
- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
498 episodes
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