197: The Productivity Paradox: Balancing Efficiency and Creativity in Marketing with Host Kendra Corman

Imperfect Marketing

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Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, Episode 197, we dive deep into the fascinating realm of marketing and explore the intricate balance between efficiency and creativity – a challenge many marketers face in their day-to-day endeavors.

Topics covered in today's conversation include:

• Understanding the productivity paradox in marketing
• Strategies for maintaining a balance between efficiency and creativity
• The role of technology in supporting marketing tasks
• Kendra's personal experiences and struggles with balancing productivity and creativity
• Tips for optimizing your efficiency and creativity in marketing
• And more

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

Resources:

• Project management software: Asana.com
• Automation platforms:
  • Constant Contact: kendracorman.com/cc
  • ConvertKit: kendracorman.com/ck
  • Zapier: zapier.com
• AI-powered tools: ManyChat: https://manychat.com/

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