Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
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Join Andrea Walker-Leidy, a seasoned small business owner, marketing, and publicity consultant, and a dedicated mom, as she explores the profound impact of storytelling in personal and professional growth. Far beyond the reaches of viral content and social media explosions, it's the unassuming days, like a Tuesday, that hold the real magic of our stories. Through a mix of personal insights and professional expertise, Andrea will guide us on how to cultivate, discover, and share our stories t ...
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219: Balancing Promotion and Value in Your Emails with Host Kendra Corman
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Send us a Text Message. Episode 219: Balancing Promotion and Value in Your Emails with Host Kendra Corman Kendra discusses the tricky balancing act of blending promotion and value in your email marketing. She shares insights on how to engage your audience without coming off as overly promotional and how to build trust and loyalty through valuable c…
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220: Building Connections in Entrepreneurship with Guest Cash Miller
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Send us a Text Message. Cash Miller, CEO of Achieve Entrepreneur and Coworking Center, shares his journey as an entrepreneur and the importance of building a business that is saleable. He emphasizes the loneliness of entrepreneurship and the need for a support system. Cash discusses the value of coworking centers and mastermind groups in connecting…
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11: The LinkedIn Queen: Brenda Meller’s Journey from Corporate to Coaching
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Send us a Text Message. In this episode, Andrea Walker-Leidy chats with Brenda Meller, widely recognized as a pivotal force in LinkedIn networking and branding. Dubbed the "Queen of LinkedIn," Brenda shares her transformative journey from the corporate world to becoming a sought-after LinkedIn coach and entrepreneur. Episode Highlights: Brenda's Co…
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218: Crafting Freedom in Business with Guest TJ Murphy
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Send us a Text Message. In today's episode, Kendra is joined by TJ Murphy, owner of Hite Digital Bend and publisher of World Local Central Oregon. TJ guides adventurous entrepreneurs in clarifying their messaging, developing effective marketing strategies, and gaining freedom in their business. He also hosts the Adventurous Entrepreneurs podcast, e…
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217: The Lifecycle of an Email Subscriber: From 'Nice to Meet You' to 'It's Not You, It's Me with Host Kendra Corman
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Send us a Text Message. Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're chatting through the lifecycle of an email subscriber. Subscription Moment: Importance of clear expectations. Welcome Sequence: First impressions matter. Nurturing Phase: Keeping the relationship alive. Handling Unsubscribes: …
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216: AI and the Evolution of Digital Marketing with Guest Josh Muskin
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Send us a Text Message. In this episode, Kendra Corman and Josh Muskin discuss the impact of AI on content strategy for B2B brands. They explore the evolution of AI-generated content and its effect on organic search results. They also delve into the challenges of targeting in digital marketing and the importance of creative and data in campaigns. T…
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10: Unleashing Potential: A Conversation with Terry Bean
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Send us a Text Message. Join Andrea Walker-Leidy as she dives into the empowering world of business coaching with Terry Bean, a dynamic business coach and speaker. Terry shares his journey and insights on personal growth, professional empowerment, and the true essence of networking. Episode Highlights: - Terry Bean's Passion for Growth: Discover ho…
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215: The Psychology of Email Sales: Leveraging Scarcity, Social Proof, and Authority with Host Kendra Corman
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Send us a Text Message. Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're diving into the fascinating world of email sales psychology. Main Points: Scarcity: Limited time offers create urgency. Social Proof: Use testimonials and success stories. Authority: Share expertise and partner with influencer…
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214: Maximizing Accessibility: Beyond the Basics with Guest Max Ivey
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Send us a Text Message. Welcome to Imperfect Marketing Podcast with your host, Kendra Corman In today's episode, we have a special guest, Max Ivy, a blind serial online entrepreneur with over 15 years of experience. Max is passionate about advocating for accessibility and inclusion, and he shares valuable insights on how business owners can benefit…
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213: It’s June and Time to Clean Your Email List: 5 Hygiene Tips to Boost Performance with Host Kendra Corman
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Send us a Text Message. Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're discussing the ridiculously important but often overlooked topic of email list hygiene. Key Points: Remove inactive subscribers - Say goodbye to those who haven't engaged in months. Segment your list - Organize subscribers for…
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212: Mastering the Finances of Marketing: A Strategic Conversation with Colin Sanburg
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Send us a Text Message. Colin Sandberg is a multi-business owner and founder of FinElevate, a strategic finance firm helping business owners leverage their numbers to make money. As the CEO of manufacturing, distribution, and service businesses, Colin developed a passion for demystifying small business finance and supporting entrepreneurs in achiev…
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211: The Do's and Don'ts of Ethical Email Marketing: Avoiding the Hall of Shame with Host Kendra Corman
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Send us a Text Message. Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we dive into some aspects of Email Marketing Ethics. Topics covered in today's conversation include: The importance of transparency in email marketing Obtaining explicit consent from subscribers Protecting subscribers' privacy and p…
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9: The Power of Saying No: Julie Booksh on Embracing Authenticity and Personal Freedom
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Send us a Text Message. In this episode, Andrea Walker-Leidy speaks with Julie Booksh, an experienced therapist who has transitioned into teaching and group work, focusing on the concept of personal authenticity and freedom. Julie discusses her personal journey from a confining marriage and traditional career to embracing her true self and ultimate…
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210: Harnessing Brand Science with Guest Stæven Frey
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Send us a Text Message. In this episode of Imperfect Marketing, Kendra Corman interviews guest Stæven Frey, the founder and chief brand scientist at Quantum Branding. He specializes in leveraging brand science to help purpose-driven brands disrupt their markets and establish themselves as industry authorities. Topics Discussed Misconceptions in Bra…
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209: Maximize Engagement with Interactive Emails with Host Kendra Corman
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Send us a Text Message. In this episode of Imperfect Marketing, Kendra Corman explores enhancing email engagement through interactive elements. Main Points: Importance of Interactive Emails Engaging Elements like Quizzes and Polls Optimizing for Desktop and Mobile Understanding Email Client Limitations Strategic Integration for Audience Engagement …
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208: Turning Listeners into Leads with Guest Alesia Galati
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Send us a Text Message. Welcome to Imperfect Marketing Podcast with your host, Kendra Corman. Today's episode features Alesia Galati, an expert in podcast launching and management. "Mastering Podcast Marketing with Alesia Galati" Guest Bio: Alesia Galati has been deeply involved in the podcasting industry since 2015. With her extensive background i…
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207: Open rates- not the full story with Host Kendra Corman
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Send us a Text Message. Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success" Episode Overview AI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics. Open Rates Misconception: Discussing the limited value of ope…
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8: Mastering Marketing with Humanity: Insights from Guest Kendra Corman
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Send us a Text Message. In this episode, Andrea Walker-Leidy sits down with marketing strategist and podcast expert Kendra Corman, founder of H2H Consulting and host of the Imperfect Marketing podcast. Kendra shares her journey from corporate marketing at Jeep and Chrysler to running her own consulting firm, focusing on the human-to-human aspect of…
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206: Mastering Video Content: Strategies for Engagement and Growth with Guest Atiba de Souza
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Send us a Text Message. Atiba D'Souza, known as the "content Superman," boasts decades of experience running a specialized agency, integrating his deep technical skills with a keen understanding of social media cultures and Google's algorithms. His approach to content creation is both tactical and technology-driven, aiming to achieve top Google ran…
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205: From Name vs. Subject Line: What Wins in Email Marketing with Host Kendra Corman
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Send us a Text Message. Today's episode dives into every marketer's crucial battle: which email component drives more success, the From Name or the Subject Line? Main Topics: Importance of From Name: Trust and familiarity Power of Subject Line: Engagement and curiosity Case Studies and Stats: Impact on open rates Best Practices: Consistency and per…
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204: Building Unshakable Trust with Guest Natalie Oldfield
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Send us a Text Message. Natalie Doyle Oldfield is the president of Success Through Trust and author of "The Power of Trust." Recognized as a leading expert in trust for B2B businesses, her insights have been featured in The Economist. With extensive experience in marketing and sales roles, she has dedicated her career to understanding and teaching …
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203: Making Peace with the Gmail Promotions Tab with Host Kendra Corman
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Send us a Text Message. Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we discuss embracing the Gmail Promotions Tab. Episode Highlights: About the Promotions Tab Factors for Email Categorization Benefits of the Promotions Tab Best Practices for Email Design Resources Mentioned: Kendra's Subject Line T…
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7: Embracing You: Navigating Personal Challenges and Professional Success
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Send us a Text Message. Join Andrea Walker-Leidy in this solo episode as she dives deep into the intertwining paths of personal struggles and professional achievements. Reflecting on the importance of mental health, Andrea shares her own journey with ADHD and mental health, emphasizing how these aspects of her identity have shaped her career and pe…
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202: Incentive-Based Marketing with Guest Marco Torres
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Send us a Text Message. Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we are joined by Marco Torres, the founder of MarketingBoost.com. Marco Torres has revolutionized the way businesses approach sales and marketing through value-added incentives. With a strong background in incentive-based marketing,…
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201: AI-Assisted Customer Service: Enhancing Your Brand's Responsiveness with Host Kendra Corman
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Send us a Text Message. Today, we're exploring the transformative power of AI in customer service. As brands increasingly turn to artificial intelligence to bolster their customer support, understanding the nuances of AI deployment becomes essential. Kendra Corman delves into this topic, shedding light on the advantages, best practices, and challen…
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200: Mastering Marketing Authentically:Insights with Guest Cindy Chang
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Send us a Text Message. Cindy Chang has an impressive background in marketing, having contributed to the success of iconic brands before embarking on an entrepreneurial journey. Today, she specializes in assisting founders and creatives in building their brands from scratch, focusing on those with unconventional gifts looking to break into or redef…
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199: Maximizing Productivity as an Entrepreneur: Strategies for Wearing Multiple Hats with Host Kendra Corman
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Send us a Text Message. Welcome to this episode of the Imperfect Marketing Podcast, where we dive into the nuances of maximizing productivity for entrepreneurs. Join us as Kendra Corman unravels effective strategies for navigating the multifaceted roles entrepreneurs often juggle. Today's conversation sheds light on practical approaches to enhance …
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6: Harnessing Authentic Power in Business: A Dialogue with Laura Khalil
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Send us a Text Message. In this episode, host Andrea Walker-Leidy sits down with Laura Khalil, a formidable business coach known for empowering service providers and helping women tap into their inherent strengths. Laura shares her unique journey from struggling in the tech industry to establishing a successful consulting practice that champions et…
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198: The Future of Podcasting with Guest Brett Deister
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Send us a Text Message. Welcome to Episode #198 of the Imperfect Marketing Podcast with Kendra Corman featuring special guest Brett Deister, podcaster and host of Digital Cafe. Brett Deister is an experienced podcaster with several shows under his belt, including the popular Digital Coffee series. Known for his expertise in digital marketing and te…
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197: The Productivity Paradox: Balancing Efficiency and Creativity in Marketing with Host Kendra Corman
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Send us a Text Message. Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, Episode 197, we dive deep into the fascinating realm of marketing and explore the intricate balance between efficiency and creativity – a challenge many marketers face in their day-to-day endeavors. Topics covered in today's convers…
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196: Revolutionizing Email Deliverability with Guest Nicolas Topper
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Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 196: Revolutionizing Email Deliverability Join Kendra as she delves into the critical topic of email deliverability with Nicolas Topper, CEO and co-founder of Inbox Booster. Inbox Booster is an innovative platform utilizing AI to ensure emails reach their intended inbox, av…
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195: Supercharging Your Marketing Productivity with AI Tools with Host Kendra Corman
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Send us a Text Message. In this episode, Kendra Corman discusses the use of AI tools in marketing to enhance productivity. She highlights the benefits of AI in content creation and idea generation, as well as the power of repurposing content with AI. Kendra also addresses the challenges and considerations of using AI, emphasizing the importance of …
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5: Mastering Work-Life Integration: Insights from Organizational Psychologist Dr. Sandy Fiaschetti
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Send us a Text Message. In this episode, host Andrea Walker-Leidy is joined by Dr. Sandy Fiaschetti, a seasoned organizational psychologist and the founder of Lodestone People Consulting. They discuss work-life integration, the psychology of the workplace, and the profound impact of storytelling in both personal and professional settings. Episode H…
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194: Mastering Brand Strategy for Business Growth with Guest Chaya Glatt
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Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 194: Mastering Brand Strategy for Business Growth Kendra dives into the world of brand strategy with Chaya Glatt, a brand strategist, business name specialist, and copywriter renowned for her MAD brand strategy formula. Chaya, also an international speaker and the mind behi…
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193: The Content Multiplier: 10 Ways to Repurpose a Single Podcast Episode with Host Kendra Corman
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Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 193: The Content Multiplier - 10 Ways to Repurpose a Podcast Episode Kendra shares her top 10 tips for repurposing podcast content, including: Turn key moments into social media posts Create blog posts and articles Make video clips for various platforms Design visual assets…
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192: Rethinking Sales and Marketing Strategies with Guest Diane Helbig
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Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 192: Rethinking Sales and Marketing Strategies Kendra talks imperfect marketing with internationally recognized business and leadership development advisor, Diane Helbig. Diane is a certified professional coach and president of Helbig Enterprises, where she aids businesses …
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1: Embracing the Magic of Everyday: Your Story Matters with Host Andrea Walker-Leidy
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Send us a Text Message. Welcome to the first episode of "It's Not Just a Tuesday," where host Andrea Walker-Leidy shares the profound impact of storytelling in our everyday lives. This episode sets the stage for discovering the magic in our seemingly mundane moments and the power of sharing those stories with the world. Highlights of This Episode: …
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2: Going Viral: The Authenticity Behind Our Shared Stories with Host Andrea Walker-Leidy
22:38
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Send us a Text Message. In this episode of "It's Not Just a Tuesday," host Andrea Walker-Leidy explores the phenomenon of viral social media, urging us to seek authenticity in our online narratives. She navigates the intricacies of social media's algorithms and emphasizes the value of genuine storytelling over simply following trends. Highlights of…
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4: Every Brushstroke Tells a Story: Paint a Miracle's Journey with Guest Shelly Propson -Lennon
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Send us a Text Message. In this episode of "It's Not Just a Tuesday," host Andrea Walker-Leidy talks with Shelly Propson-Lennon, the driving force behind Paint a Miracle. This art studio, born from personal tragedy and triumph, empowers individuals living with disabilities through the transformative power of art. Episode Highlights: Origins of Pain…
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3: Building Premium Brands: A Conversation with Guest Ann Carden
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Send us a Text Message. In this episode of "It's Not Just a Tuesday," host Andrea Walker-Leidy chats with Ann Carden, a seasoned expert in elevating businesses through strategic coaching. Ann shares her journey from creating a global craft doll business to becoming a business coach, highlighting the pivotal moments and the stories that shaped her c…
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191: The Podcast Puzzle: Assembling the Pieces for a Hit Show with Host Kendra Corman
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Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 191: The Podcast Puzzle - Assembling the Pieces for a Hit Show Kendra shares her tips for creating a hit podcast, including: Crafting an authentic voice Understanding listener behavior Optimizing SEO Getting guest appearances Building community engagement She emphasizes the…
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190: Creating A Month of Content in 90 Minutes with Aaron Witnish
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Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 190: Creating A Month of Content in 90 Minutes with Aaron Witnish Kendra talks with content strategist Aaron Witnish about his system for extracting 30 days of video and written content in just 90 minutes. Topics covered include: The story behind Aaron's content creation pr…
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189: Capitalizing on Learning Moments: Turning Your Mistakes into Growth Opportunities with Host Kendra Corman
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Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 189: Capitalizing on Learning Moments Kendra gets candid about some of the marketing mistakes she has made in 2024, and how she was able to turn them into growth opportunities. Mistakes covered: Newsletter overhaul that overwhelmed readers Bootcamp launch fiasco due to bein…
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188: Uncovering Hidden Gems in Your Website Analytics with Philippa Gamse
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Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 188: Uncovering Hidden Gems in Your Website Analytics with Philippa Gamse Kendra talks with analytics expert Philippa Gamse about how to get actionable insights from your website and ad data. Key topics include: Why analytics matter for digital marketing success Setting goa…
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187: Spring Refresh: Revisiting Your Annual Marketing Strategy with Host Kendra Corman
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Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 187: Spring Refresh: Revisiting Your Annual Marketing Strategy Kendra shares her own story of pivoting her marketing strategy this year by writing and publishing a book on AI. She talks about the importance of staying agile, identifying new opportunities, and evolving your …
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186: The Art and Science of Facebook Advertising with Robert Brill
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Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 186: The Art and Science of Facebook Advertising with Robert Brill Kendra talks imperfect marketing with digital advertising expert Robert Brill, CEO of Brill Media. Robert shares insights on running successful ad campaigns, trends in digital advertising, and his biggest le…
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185: Quarterly Check-In: Assessing What Worked and What Didn’t in Q1 with Host Kendra Corman
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Send us a Text Message. In this episode of Imperfect Marketing, host Kendra Corman delves into the crucial practice of conducting a quarterly check-in. This episode focuses on evaluating the first quarter's successes and shortcomings, highlighting the importance of this process in fostering business growth and improvement. Key Points Covered in Thi…
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184: How AI Can Supercharge Your Podcast with Nick Nalbach
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Send us a Text Message. Imperfect Marketing with host Kendra Corman Episode 184: How AI Can Supercharge Your Podcast with Nick Nalbach Kendra talks imperfect marketing with podcast coach Nick Nalbach. Nick is a seasoned podcaster and leader in leveraging AI technology for content creation through his community NextGen Podcaster. Topics covered in t…
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183: The VIP Advantage: Taking Your Business to the Next Level with Host Kendra Corman
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Send us a Text Message. In this episode of Imperfect Marketing, host Kendra Corman dives into the transformative potential of VIP events and services for businesses. She explores how these exclusive, high-touch experiences can significantly enhance client engagement and drive profitability. Key Points Covered in This Episode: Value of VIP Events an…
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Trailer- The Power of Everyday Stories in Business and Life with Host Andrea Walker-Leidy
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Send us a Text Message. Welcome to the very first episode of "It's Not Just a Tuesday," the podcast that dives into the extraordinary tales hidden within our everyday lives. Join your host, Andrea Walker-Leidy, a seasoned small business owner, marketing, and publicity consultant, and a dedicated mom, as she explores the profound impact of storytell…
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