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Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
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Join Andrea Walker-Leidy, a seasoned small business owner, marketing, and publicity consultant, and a dedicated mom, as she explores the profound impact of storytelling in personal and professional growth. Far beyond the reaches of viral content and social media explosions, it's the unassuming days, like a Tuesday, that hold the real magic of our stories. Through a mix of personal insights and professional expertise, Andrea will guide us on how to cultivate, discover, and share our stories t ...
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Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker or author. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way. By listening to Enthusiastically Self-Employed, you’ll gain new information, education, and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and opti ...
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Send us a Text Message. Embark on a brand-building journey with the unparalleled expertise of Kendra Corman, the mastermind behind the Imperfect Marketing Podcast. As she graces our show with her tactical acumen, solopreneurs everywhere will discover the magnetic pull of podcasting and learn how it can vault them into thought leadership and audienc…
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Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success" Episode Overview AI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics. Open Rates Misconception: Discussing the limited value of open rates in gauging true …
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Send us a Text Message. In this episode, Andrea Walker-Leidy sits down with marketing strategist and podcast expert Kendra Corman, founder of H2H Consulting and host of the Imperfect Marketing podcast. Kendra shares her journey from corporate marketing at Jeep and Chrysler to running her own consulting firm, focusing on the human-to-human aspect of…
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Welcome to Imperfect Marketing Podcast with your host, Kendra Corman. Today's episode features Alesia Galati, an expert in podcast launching and management. "Mastering Podcast Marketing with Alesia Galati" Guest Bio: Alesia Galati has been deeply involved in the podcasting industry since 2015. With her extensive background in marketing and digital …
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Send us a Text Message. A few tweaks to your LinkedIn profile can unlock doors to new opportunities and leads for you. In this LinkedIn Profile Mini-Audit, I provide tips for Katy Kaumeyer of Omnimedia Designs. https://www.linkedin.com/in/katykaumeyer/ TIPS we covered include: Having an updated Headshot photo and zooming in so the face is 50-60% of…
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Atiba D'Souza, known as the "content Superman," boasts decades of experience running a specialized agency, integrating his deep technical skills with a keen understanding of social media cultures and Google's algorithms. His approach to content creation is both tactical and technology-driven, aiming to achieve top Google rankings and create meaning…
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Send us a Text Message. 🎉🥂Pop the champagne and throw the confetti—it's the 100th episode of Enthusiastically Self-Employed! In this episode, I'll address an increasing trend: LinkedIn accounts being hacked. My friend, Brenda Cadman reached out to me recently after her account had been hacked -- even despite her attempts to prevent it from occurrin…
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Today's episode dives into every marketer's crucial battle: which email component drives more success, the From Name or the Subject Line? Main Topics: Importance of From Name: Trust and familiarity Power of Subject Line: Engagement and curiosity Case Studies and Stats: Impact on open rates Best Practices: Consistency and personalization Tools and T…
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Send us a Text Message. Are you a coach or consultant looking to get a bigger slice of the LinkedIn Pie? Watch this video of my mini-audit of Joni Wood's LinkedIn profile. Joni is a coach and you can visit her LinkedIn profile at: https://www.linkedin.com/in/joniwoods/ Tips include: Name Pronunciation (mobile app feature) Making your LinkedIn Heade…
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Natalie Doyle Oldfield is the president of Success Through Trust and author of "The Power of Trust." Recognized as a leading expert in trust for B2B businesses, her insights have been featured in The Economist. With extensive experience in marketing and sales roles, she has dedicated her career to understanding and teaching the dynamics of trust in…
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Send us a Text Message. Embark on a transformational journey from traditional employment to the thrilling autonomy of self-employment with insights from our Shift Live-a-thon panel. Expert voices like virtual event guru Christopher Johnson, marketing strategist Megan Vogias, and tech-tip wizard Michelle Kaye join us to unravel the complexities of l…
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Send us a Text Message. Join Andrea Walker-Leidy in this solo episode as she dives deep into the intertwining paths of personal struggles and professional achievements. Reflecting on the importance of mental health, Andrea shares her own journey with ADHD and mental health, emphasizing how these aspects of her identity have shaped her career and pe…
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Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we discuss embracing the Gmail Promotions Tab. Episode Highlights: About the Promotions Tab Factors for Email Categorization Benefits of the Promotions Tab Best Practices for Email Design Resources Mentioned: Kendra's Subject Line Tips: https://kendracorma…
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Send us a Text Message. Listen in to this candid chat about the rollercoaster ride of entrepreneurship on our latest podcast. This episode provides an abundance of insights, as Lori Jo of Popspeed Digital Marketingtakes us through the dance of partnership in both life and business. We tackle head-on the reality that sometimes, life after an unexpec…
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Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we are joined by Marco Torres, the founder of MarketingBoost.com. Marco Torres has revolutionized the way businesses approach sales and marketing through value-added incentives. With a strong background in incentive-based marketing, Marco teaches entrepren…
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Send us a Text Message. Discover how the often-overlooked power of feedback can revolutionize your business, a gem of wisdom I've leveraged through my recent coaching, webinars, and online programs. Listen in as I share the ways feedback can influence product success, customer perception, and the delicate art of marketing, ensuring your offerings r…
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Today, we're exploring the transformative power of AI in customer service. As brands increasingly turn to artificial intelligence to bolster their customer support, understanding the nuances of AI deployment becomes essential. Kendra Corman delves into this topic, shedding light on the advantages, best practices, and challenges of AI in customer se…
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Send us a Text Message. Join me as I interview Amanda Sterns about Journaling, in this chat, entitled "Journaling Is More Powerful Than You Think It Is." Amanda navigated the diverse applications of journaling, from managing mental health to supercharging productivity, ensuring listeners can tailor this transformative tool to fit your unique entrep…
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Cindy Chang has an impressive background in marketing, having contributed to the success of iconic brands before embarking on an entrepreneurial journey. Today, she specializes in assisting founders and creatives in building their brands from scratch, focusing on those with unconventional gifts looking to break into or redefine their respective ind…
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Send us a Text Message. Are you ready to take the reins and steer your career towards the horizon of self-employment? Terry Bean, the mastermind behind Motor City Connect and TEDx Detroit, joins us to illuminate the path from the conventional 9-to-5 grind to the fulfillment of entrepreneurship. Terry's journey and impact offer a roadmap filled with…
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Welcome to this episode of the Imperfect Marketing Podcast, where we dive into the nuances of maximizing productivity for entrepreneurs. Join us as Kendra Corman unravels effective strategies for navigating the multifaceted roles entrepreneurs often juggle. Today's conversation sheds light on practical approaches to enhance productivity, ensuring y…
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Send us a Text Message. In this episode, host Andrea Walker-Leidy sits down with Laura Khalil, a formidable business coach known for empowering service providers and helping women tap into their inherent strengths. Laura shares her unique journey from struggling in the tech industry to establishing a successful consulting practice that champions et…
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Send us a Text Message. Are you a podcaster looking to get a bigger slice of the LinkedIn Pie? Watch this video of my mini-audit of Hedieh Azad's LinkedIn profile. Hedieh is a podcaster and her show is called: "Ideas for the workplace" On Apple Podcasts: https://podcasts.apple.com/ca/podcast/ideas-for-the-workplace/id1735314440 On YouTube: https://…
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Welcome to Episode #198 of the Imperfect Marketing Podcast with Kendra Corman featuring special guest Brett Deister, podcaster and host of Digital Cafe. Brett Deister is an experienced podcaster with several shows under his belt, including the popular Digital Coffee series. Known for his expertise in digital marketing and technology, Brett brings a…
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Send us a Text Message. Every May, Mother's Day marketing seems inevitable. But for some, like me, these messages are less about celebration and more about navigating a sea of reminders of personal loss or the complexities of parenthood. Throughout this heartfelt episode, I explore the realm of empathetic marketing, sharing not only my own journey …
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Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, Episode 197, we dive deep into the fascinating realm of marketing and explore the intricate balance between efficiency and creativity – a challenge many marketers face in their day-to-day endeavors. Topics covered in today's conversation include: Understan…
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Send us a Text Message. Ever felt that twinge of guilt when you turn down a "quick coffee" because deep down, you know your time is worth more? In this talk, I'll take you on a journey through my own experiences, from the early, over-eager days of saying yes to every coffee invite, to the present where I've mastered the art of graciously declining …
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Imperfect Marketing with host Kendra Corman Episode 196: Revolutionizing Email Deliverability Join Kendra as she delves into the critical topic of email deliverability with Nicolas Topper, CEO and co-founder of Inbox Booster. Inbox Booster is an innovative platform utilizing AI to ensure emails reach their intended inbox, avoiding the dreaded spam …
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Send us a Text Message. Unlock the secrets to podcasting success with the guidance of Adam Schaeuble, a master podcaster and entrepreneur who transformed his career from fitness center owner to podcasting strategy coach. My conversation with Adam is an inspiring tale filled with practical insights for anyone aiming to make their mark with a podcast…
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Send us a Text Message. In this episode, host Andrea Walker-Leidy is joined by Dr. Sandy Fiaschetti, a seasoned organizational psychologist and the founder of Lodestone People Consulting. They discuss work-life integration, the psychology of the workplace, and the profound impact of storytelling in both personal and professional settings. Episode H…
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In this episode, Kendra Corman discusses the use of AI tools in marketing to enhance productivity. She highlights the benefits of AI in content creation and idea generation, as well as the power of repurposing content with AI. Kendra also addresses the challenges and considerations of using AI, emphasizing the importance of adding a personal touch …
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Send us a Text Message. Unlock a world of sharpened focus and productivity with certified professional organizer Angie Hyche, our special guest who masterfully unpacks the pervasive issue of clutter in our lives. Whether it's a pile of unsorted mail that's taking over your kitchen counter or a calendar so crammed that it leaves you gasping for brea…
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Imperfect Marketing with host Kendra Corman Episode 194: Mastering Brand Strategy for Business Growth Kendra dives into the world of brand strategy with Chaya Glatt, a brand strategist, business name specialist, and copywriter renowned for her MAD brand strategy formula. Chaya, also an international speaker and the mind behind the Brand Authority t…
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Send us a Text Message. Have you ever felt like your LinkedIn profile is more of a stiff suit than a true reflection of who you are? Join the LinkedIn "Trifecta" for our monthly chat. Featuring Michelle J Raymond, Michelle B Griffin, and Brenda Meller, we share techniques to help you learn how to properly Brand, Market, and Sell Yourself on LinkedI…
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Imperfect Marketing with host Kendra Corman Episode 193: The Content Multiplier - 10 Ways to Repurpose a Podcast Episode Kendra shares her top 10 tips for repurposing podcast content, including: Turn key moments into social media posts Create blog posts and articles Make video clips for various platforms Design visual assets like quote cards Use in…
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Send us a Text Message. Unlock the full potential of your small business with my insider tips on enhancing visibility through strategic event promotion. In this episode, I lay out a roadmap for coaches, consultants, and solopreneurs to make their mark with an impactful events calendar. You’ll get a peek into my own tactics for promoting all your ev…
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Imperfect Marketing with host Kendra Corman Episode 192: Rethinking Sales and Marketing Strategies Kendra talks imperfect marketing with internationally recognized business and leadership development advisor, Diane Helbig. Diane is a certified professional coach and president of Helbig Enterprises, where she aids businesses and organizations in bec…
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Send us a Text Message. Ever pondered about trading the predictability of a 9-to-5 for the thrill of calling your own shots? Join me as I chat with the ever-inspiring Liam Darmody for a deep dive into the enthralling world of self-employment. We get real about transitioning from the corporate grind to the freedom and challenges of entrepreneurship,…
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Send us a Text Message. In this episode of "It's Not Just a Tuesday," host Andrea Walker-Leidy talks with Shelly Propson-Lennon, the driving force behind Paint a Miracle. This art studio, born from personal tragedy and triumph, empowers individuals living with disabilities through the transformative power of art. Episode Highlights: Origins of Pain…
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Imperfect Marketing with host Kendra Corman Episode 191: The Podcast Puzzle - Assembling the Pieces for a Hit Show Kendra shares her tips for creating a hit podcast, including: Crafting an authentic voice Understanding listener behavior Optimizing SEO Getting guest appearances Building community engagement She emphasizes the importance of consisten…
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Send us a Text Message. Welcome to the first episode of "It's Not Just a Tuesday," where host Andrea Walker-Leidy shares the profound impact of storytelling in our everyday lives. This episode sets the stage for discovering the magic in our seemingly mundane moments and the power of sharing those stories with the world. Highlights of This Episode: …
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Send us a Text Message. In this episode of "It's Not Just a Tuesday," host Andrea Walker-Leidy chats with Ann Carden, a seasoned expert in elevating businesses through strategic coaching. Ann shares her journey from creating a global craft doll business to becoming a business coach, highlighting the pivotal moments and the stories that shaped her c…
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Send us a Text Message. In this episode of "It's Not Just a Tuesday," host Andrea Walker-Leidy explores the phenomenon of viral social media, urging us to seek authenticity in our online narratives. She navigates the intricacies of social media's algorithms and emphasizes the value of genuine storytelling over simply following trends. Highlights of…
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Imperfect Marketing with host Kendra Corman Episode 190: Creating A Month of Content in 90 Minutes with Aaron Witnish Kendra talks with content strategist Aaron Witnish about his system for extracting 30 days of video and written content in just 90 minutes. Topics covered include: The story behind Aaron's content creation process Common struggles w…
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Send us a Text Message. Can headshot sessions be fun? YES! Join the conversation with Scott Lawrence, a headshot photographer who's an expert in professional headshot photos, but who has a knack for capturing fun poses that can help you shape your personal brand. In this episode, we discuss how a headshot does more than just show your face—it shows…
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Imperfect Marketing with host Kendra Corman Episode 189: Capitalizing on Learning Moments Kendra gets candid about some of the marketing mistakes she has made in 2024, and how she was able to turn them into growth opportunities. Mistakes covered: Newsletter overhaul that overwhelmed readers Bootcamp launch fiasco due to being under the weather Key …
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Send us a Text Message. In this episode, I'll remind you of the value of surrounding yourself with others when you're self-employed. You'll gain inspiration, continually learn, build alliances, and more! PRO TIPS: Find a group at your level or or better – if your goal is to learn, grow, get accountability Find a group at your level, or still develo…
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Imperfect Marketing with host Kendra Corman Episode 188: Uncovering Hidden Gems in Your Website Analytics with Philippa Gamse Kendra talks with analytics expert Philippa Gamse about how to get actionable insights from your website and ad data. Key topics include: Why analytics matter for digital marketing success Setting goals before diving into re…
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Send us a Text Message. Embark on a literary adventure with the esteemed Lynne Golodner, who graces us with her presence on our latest podcast to unfold the tapestry of the publishing world. Lynne, a writer and mentor with a wealth of experience in journalism, marketing, and PR, shares her personal narrative of growth and the inception of Scotia Ro…
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Send us a Text Message. Ever faced the pressure of staying composed when tech gremlins wreak havoc on a live event? This podcast breaks it all down for you, due to a recent LinkedIn Live interview, which you can watch here: https://www.linkedin.com/events/7160420507631190016 From audio mishaps to frozen screens, I dissect LinkedIn Live's every unpr…
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