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207: Open rates- not the full story with Host Kendra Corman

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Manage episode 423008364 series 3449666
Content provided by Kendra Corman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kendra Corman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us a Text Message.

Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success"

Episode Overview

  • AI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics.
  • Open Rates Misconception: Discussing the limited value of open rates in gauging true engagement.
  • Importance of Email Engagement: Emphasizing actions beyond opens, such as clicks and purchases.
  • Evaluating Email Performance: Analyzing the effectiveness of emails beyond the superficial data.

Join Kendra every Tuesday and Thursday for more insights into effective marketing strategies!


Resources

  • Constant Contact
  • ConvertKit
  • Apple's Mail Privacy Protection and its impact on email metrics

Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

  continue reading

216 episodes

Artwork
iconShare
 
Manage episode 423008364 series 3449666
Content provided by Kendra Corman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kendra Corman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us a Text Message.

Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success"

Episode Overview

  • AI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics.
  • Open Rates Misconception: Discussing the limited value of open rates in gauging true engagement.
  • Importance of Email Engagement: Emphasizing actions beyond opens, such as clicks and purchases.
  • Evaluating Email Performance: Analyzing the effectiveness of emails beyond the superficial data.

Join Kendra every Tuesday and Thursday for more insights into effective marketing strategies!


Resources

  • Constant Contact
  • ConvertKit
  • Apple's Mail Privacy Protection and its impact on email metrics

Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

  continue reading

216 episodes

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