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207: Open rates- not the full story with Host Kendra Corman
Manage episode 423008364 series 3449666
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success"
Episode Overview
- AI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics.
- Open Rates Misconception: Discussing the limited value of open rates in gauging true engagement.
- Importance of Email Engagement: Emphasizing actions beyond opens, such as clicks and purchases.
- Evaluating Email Performance: Analyzing the effectiveness of emails beyond the superficial data.
Join Kendra every Tuesday and Thursday for more insights into effective marketing strategies!
Resources
- Constant Contact
- ConvertKit
- Apple's Mail Privacy Protection and its impact on email metrics
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
216 episodes
Manage episode 423008364 series 3449666
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success"
Episode Overview
- AI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics.
- Open Rates Misconception: Discussing the limited value of open rates in gauging true engagement.
- Importance of Email Engagement: Emphasizing actions beyond opens, such as clicks and purchases.
- Evaluating Email Performance: Analyzing the effectiveness of emails beyond the superficial data.
Join Kendra every Tuesday and Thursday for more insights into effective marketing strategies!
Resources
- Constant Contact
- ConvertKit
- Apple's Mail Privacy Protection and its impact on email metrics
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
216 episodes
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