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207: Open rates- not the full story with Host Kendra Corman
Manage episode 423008364 series 3449666
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success"
Episode Overview
- AI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics.
- Open Rates Misconception: Discussing the limited value of open rates in gauging true engagement.
- Importance of Email Engagement: Emphasizing actions beyond opens, such as clicks and purchases.
- Evaluating Email Performance: Analyzing the effectiveness of emails beyond the superficial data.
Join Kendra every Tuesday and Thursday for more insights into effective marketing strategies!
Resources
- Constant Contact
- ConvertKit
- Apple's Mail Privacy Protection and its impact on email metrics
You’re posting on LinkedIn. You’re commenting. You direct messaging potential clients. It’s still not working. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.
Not anymore.
Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching Clients
In this guide, you’ll get instant access to:
> The 3-Step Framework that’ll help you convert more of your network to paying coaching clients.
> How to increase your reach and impact without asking all your friends to comment on your posts.
> The Anti-Sleaze Sales Method that’ll help you serve more clients so you can get paid to make a difference.
Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin
222 episodes
Manage episode 423008364 series 3449666
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success"
Episode Overview
- AI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics.
- Open Rates Misconception: Discussing the limited value of open rates in gauging true engagement.
- Importance of Email Engagement: Emphasizing actions beyond opens, such as clicks and purchases.
- Evaluating Email Performance: Analyzing the effectiveness of emails beyond the superficial data.
Join Kendra every Tuesday and Thursday for more insights into effective marketing strategies!
Resources
- Constant Contact
- ConvertKit
- Apple's Mail Privacy Protection and its impact on email metrics
You’re posting on LinkedIn. You’re commenting. You direct messaging potential clients. It’s still not working. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.
Not anymore.
Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching Clients
In this guide, you’ll get instant access to:
> The 3-Step Framework that’ll help you convert more of your network to paying coaching clients.
> How to increase your reach and impact without asking all your friends to comment on your posts.
> The Anti-Sleaze Sales Method that’ll help you serve more clients so you can get paid to make a difference.
Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin
222 episodes
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