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Navigating the Complexities of US Market Expansion With Jacob Willemsen
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Jacob Willemsen is the Founder and President of TABS Inc., a consultancy dedicated to assisting and guiding companies in starting and expanding their businesses into the US market. With a background in the Netherlands, Jacob brings over 25 years of experience to his role, helping a diverse range of European clients navigate the complexities of the American business landscape. His expertise spans various industries, including technology, manufacturing, and food and agri-tech.
In this episode…Entering the US market is a significant step for European companies. What does it take to make this transition smooth and successful?
Jacob Willemsen, a seasoned expert in transatlantic business operations, sheds light on this process, emphasizing the importance of thorough preparation and local adaptation. He notes that while many European business strategies are effective locally, they often need to be adjusted to align with US regulations and cultural expectations. Understanding and adapting to these differences is crucial for any business aiming to succeed in the American marketplace.
In this episode of America Open for Business, host Cameron Heffernan talks with Jacob Willemsen, Founder and President of TABS Inc., about mastering US market expansion. Their discussion highlights the challenges of understanding US regulations, the necessity of cultural adaptation, and effective strategies for establishing a robust business presence in the US.
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