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3 in 15: How marketing impacts pricing
Manage episode 417319111 series 2994845
WARC Strategy's content director Lena Roland talks to Anna Hamill, senior editor for brands about the latest WARC guide to marketing’s impact on pricing. Discussing the role of brand equity in pricing, the importance of a strong price-value equation, and how some brands undermine their pricing power.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
259 episodes
Manage episode 417319111 series 2994845
WARC Strategy's content director Lena Roland talks to Anna Hamill, senior editor for brands about the latest WARC guide to marketing’s impact on pricing. Discussing the role of brand equity in pricing, the importance of a strong price-value equation, and how some brands undermine their pricing power.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
259 episodes
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