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3 in 15: How marketing impacts pricing
Manage episode 417319111 series 2994845
Content provided by WARC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WARC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
WARC Strategy's content director Lena Roland talks to Anna Hamill, senior editor for brands about the latest WARC guide to marketing’s impact on pricing. Discussing the role of brand equity in pricing, the importance of a strong price-value equation, and how some brands undermine their pricing power.
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Manage episode 417319111 series 2994845
Content provided by WARC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WARC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
WARC Strategy's content director Lena Roland talks to Anna Hamill, senior editor for brands about the latest WARC guide to marketing’s impact on pricing. Discussing the role of brand equity in pricing, the importance of a strong price-value equation, and how some brands undermine their pricing power.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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Similar to The WARC Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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