How to Handle Ups & Downs in Business with Jennifer Roach

Priority Pursuit

Businesses face challenges and triumphs—it's all part of the game.
But how do you manage the rollercoaster of running a business without losing your momentum?
In this episode, I sit down with Jennifer Roach, founder and CEO of NextGen LLC, a company that excels in innovation and inclusion. Jennifer brings a wealth of experience from her expansive career, offering you tools not just to survive but to thrive amid business uncertainties.
She shares how embracing change and innovation is not just necessary, it's vital for long-term success. We also discuss practical tips on maintaining resilience, why adapting quickly matters, and how strategic thinking can turn potential setbacks into powerful comebacks.
So don’t miss out on these essential strategies and real-world advice from a seasoned expert. Tune in now!

Specifically, this episode highlights the following themes:

• Importance of aligning with trends and stakeholder expectations
• Managing business cycles and ‘S-curves’
• Innovative approaches to managing business growth and downturns

Other Mentioned Links & Resources

Visit NextGen LLC’s Website:
http://www.nextgen-llc.com
Learn More About Blue Sky Thinking
https://www.nextgen-llc.com/blog/blueskiesahead
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Chapters

1. Introduction (00:00:00)

2. About Jennifer Roach (00:02:10)

3. Clear priorities shape decision-making for optimal focus (00:06:26)

4. Strategic alignment with stakeholders and calendar planning (00:07:20)

5. Key strategic decisions drive meaningful change for businesses (00:12:57)

6. Importance of innovation for small businesses discussed (00:15:29)

7. Anticipating trends, staying informed, seeking mentorship (00:17:56)

8. Visualize future goals, jot down dreams (00:21:04)

9. Writing down thoughts can address concerns (00:23:45)

10. S-shaped growth curve, plateau, and descent (00:28:13)

11. Preparing, skill-building, and adapting for business success (00:31:43)

12. Understanding customer behavior drives innovation and success (00:35:37)

13. Connect with Jennifer Roach (00:38:18)