Let's talk about something every small business owner can benefit from: never stop learning. And guess what? We've got a list of five must-read books that'll make a big impact on your business. These five books are full of practical strategies that you can start using right away. From managing your business finances to fine-tuning your marketing ef…

If you're not showing up on Google, you're missing out on serious business opportunities. In this episode, I break down three specific types of content—educational blog posts, showcases of your work, and niche location-specific content—that can significantly enhance your online visibility. These content strategies will help not only in attracting y…

Being a small business owner isn’t easy. But there's one simple trick that could make all the difference: value-based pricing That's right, Sheila Hansen—our guest in this episode—dives into why shifting from traditional hourly rates to a value-based approach can revolutionize your business. We discuss how understanding and communicating the value …

When you’re ready to make your mark in marketing, skipping the basics is a big mistake. Get the foundation right, and everything else falls into place. I’m Victoria Rayburn, and in this episode I break down two crucial steps that will set you up for marketing success. These foundational elements aren’t just nice-to-haves; they’re must-dos for any s…

As a small business owner, you know that every dollar counts. So, how can you maximize a tight marketing budget to drive real results? In this episode, we break down the essentials of small budget marketing. You'll hear why having a strong website matters, how to create clear messaging that hits home, and why email marketing is your budget's best f…

Do you want to make sure your small business sticks in people's minds long after they've encountered it? We've got the secret sauce that will make your prospects 22 times more likely to remember you. We're here to talk about how storytelling can transform your marketing strategy. Forget trying to out-shout the competition with facts and figures. We…

The world of social media marketing is ever-evolving, but one platform that continues to offer exceptional opportunities for business growth, especially for B2B service providers, is LinkedIn. In this episode, we sit down with Deirdre Martin, founder of Deirdre Martin Consulting, to get into her organic LinkedIn strategies that really work for smal…

Sometimes scaling your business feels like the ultimate goal, but what if staying small and focused could actually be more rewarding? In this episode, we chat about the idea that you don't need to expand endlessly to be successful. We share personal stories of when scaling up didn't pan out, the importance of defining your own success, and practica…

Setting boundaries is more than just drawing lines; it's about reclaiming your time and energy for what truly matters. If you’re tired of feeling stretched too thin, this episode is your blueprint for setting boundaries that stick. In this episode, we’re getting real about the importance of boundaries both in work and personal life. We discuss why …

When it comes to SEO, there’s a world of tips and tricks out there, but not all of them are worth your time. In our latest episode, we cut through the noise to bring you the five most effective tactics for boosting your local SEO. From optimizing your website’s main pages with location-based keywords to using a Google Business profile, we break it …

When managing the finances of a small business, precision and proactive planning are important to sustainability and growth. Every dollar matters, and knowing how to manage your money can really help your business succeed. In today's episode, we're thrilled to have Linda Karressy, a fractional CFO and trainer for service-based businesses and nonpro…

Marketing your small business doesn't have to drain your budget or rely on high-priced consultants. With a strategic approach, you can effectively spread the word about your business and attract more customers Join me, Victoria Rayburn as I discuss the importance of understanding ideal clients, crafting clear messaging, and implementing a structure…

If you’re a small business owner wondering how to really make your business thrive, this episode is for you. Let’s lay out the four essential keys to success that every small business needs. From crafting a standout product or service to prioritizing client experience over quality, we leave no stone unturned. We get into all these points, share our…

When you operate without a strategy, it's easy to overspend on ineffective tactics. A marketing strategy helps you allocate your budget based on what’s most effective for your business. In this episode, we're serving up exactly what you need to know about why a killer marketing strategy is non-negotiable for your small business. From attracting you…

If you're struggling to lead a remote team or wondering how to keep everyone productive from miles away, this episode is for you. Learn the ins and outs of healthy remote team dynamics with Amanda Garcia, Founder & CEO of ColorWord Creative. Amanda shares her journey through transitioning to remote work during the pandemic, along with the systems h…

Personal branding isn't just a trend; it's a vital part of ensuring your small business thrives in today’s cut-throat market. Forget about relying solely on your products or services; it’s about making personal connections that drive your business forward. In this episode, we're getting right down to why you absolutely need a personal brand and how…

Your employees are the backbone of your business. Investing in their well-being not only creates a positive work environment but also drives productivity and loyalty. In this episode, I show you how to support and empower your team effectively without overstretching your budget. We explore practical ways to boost your team's morale and productivity…

The right marketing strategy isn't just about spreading the word; it's your secret weapon for hitting those big, ambitious sales targets Here’s a peek into the exact strategy that transformed my small business and how it can do the same for yours. You'll hear about the key components that made my strategy successful, including understanding your au…

Businesses face challenges and triumphs—it's all part of the game. But how do you manage the rollercoaster of running a business without losing your momentum? In this episode, I sit down with Jennifer Roach, founder and CEO of NextGen LLC, a company that excels in innovation and inclusion. Jennifer brings a wealth of experience from her expansive c…

Being savvy on social media isn't just about keeping trends on your radar—it's a crucial pivot towards nurturing your business in real-time. In today's episode, we unpack why having an in-house social media manager isn't just a trendy move—it's essential. From aligning your brand's voice across all platforms to jumping on trends that keep your audi…

We've been there—starting a small business with high hopes and then hitting roadblocks we never saw coming. Let's chat about those "I wish someone had told me that!" moments that can make or break your business journey. In this episode, I'll be asking Kelly Rice, our Treefrog Director, about the hard-earned wisdom she's gathered along her journey. …

We all know a good website matters, but let's get real: if you're running on just that, you're missing out on the big league. It's time to push past the basic and get strategic with your online presence. In this episode, we reveal how your site can become a lead magnet, why the key is in your sales funnel, and how a well-oiled web strategy can with…

When your business thrives, shouldn't your team as well? In this episode, we’re peeling back the layers on how small businesses can energize their teams and increase efficiency through a profit-sharing strategy. You'll hear from the unstoppable Laura Ciriello-Benedict of Ciriello Plumbing, who shares her triumph in harnessing a program that’s not j…

The small business world can be a rollercoaster of ups and downs, trials and errors. But I've come to realize something crucial. We're wired for freedom, but that doesn't mean we should chase every new idea that excites us. In this episode, let’s delve into the theme of consistency and how it's a defining factor in scaling a small business. We're g…

When it comes to running a small business, the lines between the personal and the professional can often become a blurry mess. In this episode, we're here to draw those lines with a bold marker. Join me and Mary Adkins, Director of Operations at Treefrog, as we explore how establishing clear boundaries can actually steer you towards more success. W…

Is your website attracting and keeping your prospects' attention? If not, then you're missing out on valuable opportunities to grow your business. In this episode, we're going to share six simple tweaks you can make to your website to increase its conversion rate. From clarifying your messaging to adding a clear header and incorporating a story-bas…

Is your life and business exactly where you want it to be? If you hesitated for even a second, this episode is for you. In this episode, we're diving into the transformative power of crafting a personal vision, and there's no one better to guide us through this journey than Mark Dolfini. He's not just any expert; Mark is a seasoned entrepreneur, a …

Is your small business blending into the background? Let's change that. Upgrading your client communication can transform your brand from just another option to the go-to choice for your customers. In this episode, we're really getting into the nitty-gritty of top-notch client communication. I share personal stories and insights on why quick, clear…

You've probably heard about ChatGPT, the cutting-edge AI program making waves across various industries. In this insightful episode, join me, Victoria Rayburn, alongside Kelly Rice and Treefrog's Content Director, Angel Tobey as we explore the multifaceted uses of ChatGPT for small businesses. We delve into practical applications, from content crea…

The success of your business is intricately tied to the effectiveness of your marketing. In this episode, I delve into the reasons why your marketing efforts might not be yielding the desired results and, more importantly, how to rectify the situation. I systematically break down the four most common pitfalls that may be hindering your marketing su…

How to Find Your Small Business's Niche with Todd Howard The journey to business success is cluttered with one-size-fits-all advice, yet the secret sauce might just lie in a deep dive into what makes your small business stand out. Today's insightful discussion with Todd Howard, the visionary founder of Grow a Niche Business, peels back the layers, …

The struggle to stay afloat in marketing while juggling a zillion small business tasks can feel like an uphill battle. But what if I told you there's a strategy that spins your efforts into continuous results with less push over time? We're diving deep today, sharing time-saving tips, content batching hacks, and the lowdown on how four straightforw…

The power of a well-crafted opt-in can transform a casual browser into a loyal customer. Join us —Victoria Rayburn and Kelly Rice—as we dissect the art of irresistible opt-ins. From PDF guides to discount magnets, we reveal the proven methods that secure sign-ups and spark sales. Whether you're making quizzes or writing awesome stuff, get ready for…

Are you tracking and measuring the results of your small business's marketing efforts? If not, you're missing out on valuable insights that can drive your business growth. With that in mind, let’s delve into the critical marketing metrics that every small business should integrate into their tracking routine. From revenue and profitability metrics …

The rush of crunching numbers and ticking off to-dos can drown out the very essence of why we started our businesses. But what if there's a smarter way to reach your goals and reclaim your life? Today, we delve into a wealth of tactics with LaShonda Brown, an adept coach specializing in guiding service providers. LaShonda breaks down how small busi…

Do you feel like your efforts are not yielding the business growth you expect despite offering great products and exceptional customer service? It's possible that your marketing strategy could be the root cause. Our latest episode tackles this issue head-on, highlighting five signs that your marketing might be holding you back. We all know hard wor…

Is your small business missing out on the immense potential of social media advertising? In an age where online presence plays a pivotal role in brand visibility and customer engagement, investing in social media ads has become a critical strategy for businesses striving to expand their reach and boost sales. I'm excited to welcome back Angel Tobey…

Are you a small business owner juggling numerous responsibilities, from managing finances to overseeing daily operations? Time is of the essence, and finding ways to streamline your tasks can significantly impact your productivity and overall success Today, I’m dishing out six time-saving hacks that will revolutionize the way you manage your small …

A world that glorifies speed and instant success often leaves little room for the virtues of patience and measured progress. Today, we're privileged to unpack the insightful wisdom of Mary Marantz, a bestselling author, as we explore the concept of embracing slow growth in business. This episode goes beyond the adrenaline rush of instant gratificat…

Amidst the hustle and bustle, it's time to pause and embrace the true essence of the Christmas season. Today, we're stepping away from the marketing buzz to focus on something different. Join me in reading the Christmas story from the book of Luke. Let's immerse ourselves in the captivating narrative that brings hope and joy through the birth of Je…

As a small business, your visual game can make or break your connection with your audience, and let's face it, we've all stumbled somewhere along the line. So today, we're breaking down those cringe-worthy design don’ts into actionable best practices. We're joined by the fantastic Erin MacLeod, the creative powerhouse steering the visual vibe at Tr…

Unlock the potential of a stress-free and more productive business life through the power of organization - that's the focus of our insightful episode! Join me as I sit down with Laura Siess, the real-life organization guru behind I Heart Bins. We explore practical strategies to enhance organization in the realm of small business ownership, drawing…

As a small business owner, I've been down that overwhelming path. The endless to-do list, the constant struggle to balance work and personal life – it's a challenge we all face. But let me share a secret with you; there's a way to make it work. Join me in this episode as I open up about my own experiences and provide you with insights on how to ach…

Some small businesses struggle with creating an effective social media strategy. With limited resources and time, it can be challenging to navigate the ever-evolving landscape of social platforms. However, a simple and well-thought-out social media strategy can make a significant impact without overwhelming your small business. In this episode, I’m…

As a small business owner, I know how crucial systems are for running an efficient operation. These systems are the backbone of any successful business, acting as the invisible hands that keep things moving seamlessly. In today's episode I'm delighted to welcome back Mary Adkins, the Director of Operations at Treefrog Marketing, who brings over nin…

Running a small business can be a rewarding but challenging endeavor. As a business owner, you're not just the boss; you're the visionary, the strategist, the marketer, and the problem-solver all rolled into one. But as your business gains momentum, the time comes to assemble a fantastic team that can help shoulder the load and drive your company t…

Navigating the world of small business comes with its fair share of unexpected hurdles and evolving market dynamics. The ability to pivot becomes an essential tool for survival and progress. But discerning the right moment to pivot and strategizing its execution is where the real challenge lies. Let me paint a picture through my own narrative. I re…

It's a bit of an understatement to say that Google Ads can be a game-changer for small businesses. In an era where online visibility can make or break your company's success, Google Ads offers a powerful tool to help you reach your target audience, drive traffic to your website, and ultimately boost your sales. To delve deeper into this subject, we…

We understand that as a small business owner, you're juggling a million things at once. But, one crucial aspect you can't afford to overlook is building a sales funnel. It's the key to transforming curious visitors into paying customers. In this episode, we'll shed light on the importance of sales funnels, break down the five crucial elements that …

Being a mom is a full-time job in itself. But what happens when you're not just a mom, but also the brains and brawn behind a small business? Today, we delve into tried-and-tested strategies to manage both roles seamlessly. But before we dive into this exciting discussion, let me share a little tidbit about myself. Business isn’t just a choice for …