Why Every Small Business Owner Needs a Personal Brand & How to Build Yours

Priority Pursuit

Personal branding isn't just a trend; it's a vital part of ensuring your small business thrives in today’s cut-throat market.
Forget about relying solely on your products or services; it’s about making personal connections that drive your business forward.
In this episode, we're getting right down to why you absolutely need a personal brand and how you can effectively build one.
I show you how a powerful personal brand sets you apart and fosters loyalty with your customers. You'll get detailed, practical advice on defining your marketing guiding statements and brand topics, ensuring your branding efforts are consistent and genuinely resonate with your target audience.
There's no shortcut to making a lasting impression in business today but building a solid personal brand is as close as it gets. Tune in for actionable insights that help you stand out and succeed.
Specifically, this episode highlights the following themes:

• Differences between personal and business branding
• Benefits of having a solid personal brand for small businesses
• Strategies for building and refining your personal brand

Other Mentioned Links & Resources

Read ‘Why Small Businesses Should Use Storytelling in Marketing’
https://treefrogmarketing.com/why-small-businesses-should-use-storytelling-in-marketing
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Chapters

1. Introduction (00:00:00)

2. Consistent personal brand builds trust, opens opportunities (00:05:08)

3. Create guiding statements for brand messaging clarity (00:08:53)

4. Maintain consistent tone for better client communication (00:13:11)

5. Consistent visual brand crucial for personal brand (00:16:06)

6. Choose platforms based on ideal client communication (00:20:08)

7. Outsource, but be involved; personal brand significance (00:23:16)

8. Focus on personal brand to drive success (00:24:41)