5 Reasons Your Small Business Needs a Marketing Strategy
Manage episode 424179546 series 2900692
When you operate without a strategy, it's easy to overspend on ineffective tactics.
A marketing strategy helps you allocate your budget based on what’s most effective for your business.
In this episode, we're serving up exactly what you need to know about why a killer marketing strategy is non-negotiable for your small business.
From attracting your dream clients to using your resources wisely, we've got your back. You can ditch the hit-or-miss tactics and focus on what really works. Trust us, your business will thank you.
If you found today’s insights helpful, don’t forget to subscribe and listen to more episodes. Your next step? Implement these strategies and watch your business thrive!
Specifically, this episode highlights the following themes:
- The importance of clarity and structure in marketing strategy
- Attracting ideal customers through effective messaging
- Using a story-based framework for better customer connection
Other Mentioned Links & Resources
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://treefrogmarketing/flywheel.com
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Chapters
1. Introduction (00:00:00)
2. Start of skit: Victoria as a small business owner seeking marketing advice (00:01:00)
3. Discussion on the absence of a formal marketing strategy (00:03:16)
4. Benefits of having a clear marketing strategy (00:05:26)
5. Advocacy for adopting a comprehensive marketing strategy (00:08:02)
6. Advantages of targeting ideal clients through strategic marketing (00:10:37)
7. Need for consistent marketing to ensure customer retention and recall (00:13:46)
8. Referrals are important, but not sufficient (00:20:38)
9. Final thoughts on strategic marketing importance (00:23:00)
10. Flywheel marketing method for small businesses (00:27:07)
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