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Bigger Doesn't Always Mean Better
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Sometimes scaling your business feels like the ultimate goal, but what if staying small and focused could actually be more rewarding?
In this episode, we chat about the idea that you don't need to expand endlessly to be successful. We share personal stories of when scaling up didn't pan out, the importance of defining your own success, and practical tips for creating vision and mission statements that keep you on the right path.
Whether you're aiming to grow or stay comfortably small, there's a lot to consider. Let's break it down and see how you can build a business that works for you, on your terms. Tune in now!
Specifically, this episode highlights the following themes:
- Rethinking the traditional markers of business success
- The power of personalized vision and mission statements
- Real-life examples of the pros and cons of business scaling
Other Mentioned Links & Resources
Episode 136: How to Create a Personal Vision for Your Life & Business with Mark Dolfini
https://treefrogmarketing.com/how-create-personal-vision-life-business
Read Company of One by Paul Jarvis:
https://amzn.to/4ags3mh
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Chapters
1. Introduction (00:00:00)
2. Business growth comes with challenges and lessons (00:05:50)
3. Marketing agency helps small businesses achieve growth (00:09:27)
4. Create and use mission statements for goals (00:10:45)
5. Focus on vision, track progress, set rewards (00:15:41)
6. Align actions and decisions with business goals (00:17:55)
162 episodes
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