Go offline with the Player FM app!
Does marketing move share prices?
Manage episode 418204833 series 2994845
WARC’s SVP content David Tiltman discussed the contribution of marketing to a company’s stock valuation, with three experts on this topic. Shuba Srinivasan is the Adele and Norman Barron Professor of Marketing at Boston University's Questrom School of Business, Dominique Hanssens is a Distinguished Research Professor of Marketing at the UCLA Anderson Graduate School of Management, and Ian Whittaker, Managing Director of Liberty Sky Advisors.
Read Shuba and Mike’s research and Ian's talk at IPA EffWorks.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
251 episodes
Manage episode 418204833 series 2994845
WARC’s SVP content David Tiltman discussed the contribution of marketing to a company’s stock valuation, with three experts on this topic. Shuba Srinivasan is the Adele and Norman Barron Professor of Marketing at Boston University's Questrom School of Business, Dominique Hanssens is a Distinguished Research Professor of Marketing at the UCLA Anderson Graduate School of Management, and Ian Whittaker, Managing Director of Liberty Sky Advisors.
Read Shuba and Mike’s research and Ian's talk at IPA EffWorks.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
251 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.