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Utilizing Lead Magnets and Funnels with Jason Kramer, Founder of Cultivize.
Manage episode 418755484 series 2896870
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How do you get potential new customers to inquire about your business? Jason Kramer, the Founder of Cultivize joins the show to discuss several tactics that can be used to drive potential customers to inquire about your products or services. He breaks down what funnels and lead magnets are and the best way to use each to your advantage. Jason discusses how to get people engaged in the online world through social media and email marketing. He dives deeper into what services his business, Cultivize, offers and at what point a business may want to utilize their services. Tune in to learn some great information on guiding your ideal clients to your business!
IN THIS EPISODE:
- [7:18] Jason shares about his background prior to opening Cultivize.
- [9:00] What is Cultivize?
- [10:46] How do you calculate a referral/networking?
- [14:12] How does Joson quantify a successful lead magnet?
- [17:41] What is a funnel?
- [20:19] What is a lead magnet?
- [23:25] How do you get people engaged in the online world?
- [25:27] What is the business model for Cultivize?
- [29:29] Jason describes the team at Cultivize and their roles.
- [30:53] What is the ideal place for a client to hire Cultivize for their services?
KEY TAKEAWAYS:
- [15:52] To gain customers, you have to have a process to nurture people. It's about staying in front of the person from the point of them showing interest to the actual point of them making a decision to utilize your business’s services.
- [19:25] Funnels are designed for a longer sales process, typically a few months or longer to actually sell whatever is you’re trying to sell.
- [24:10] Email marketing is the most cost effective, cheapest option out there for marketing. In order for it to be successful, you have to be looking at the data to determine the percent open rate, contact rate, etc.
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BIO
Jason lives in NY with his wife, two children, and two dogs…you guessed it, it’s not a quiet house.
He is formally trained as a brand strategist and holds a communication design degree from Syracuse University. He started his career as a graphic designer at NYC ad agencies working with global clients in the travel, food, and liquor industries. Seeing an opportunity to help startups and small businesses with an alternative option in lieu of hiring several freelancers, Jason started his first company in 2002, a pioneering virtual agency long before that concept even existed. For over 15 years Jason’s agency, JLK Creative, worked with a wide variety of service-based companies in the Metro NY area helping them with branding, web development, print, and email marketing.
In 2018, Jason founded his 2nd company, Cultivize, and leveraged his existing partnership with SHSP. Today, Cultivize is one of only a handful of Platinum Certified partners in the world and 100% focused on coaching, empowering, and implementing lead nurturing strategies for its clients.
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