Actionable intelligence on emerging tech, financial markets, longevity research, and peak performance. Each episode is packed with valuable insights to fuel personal and professional growth, from technologists and scientists to Zen Masters and productivity hackers; this variety show will always provide you with an abundance of unconventional wisdom. Kevin has been recognized as one of Time Magazine's 'Top 25 Most Influential People on the Web' and a 'Top 25 Angel Investor' by Bloomberg, high ...
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Episode 145: Niching down to succeed: An hourglass approach to consulting growth, with Joe O’Mahoney
MP3•Episode home
Manage episode 418756572 series 2093361
Content provided by Climb In Consulting and Nick Synnott. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Climb In Consulting and Nick Synnott or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are you ready to take your consultancy to the next level? Then you’re in the right place! In the latest episode of Climb In Consulting, we delve deep into the world of consultancy marketing with Joe O'Mahoney, Professor of Consulting at Cardiff University and strategic advisor to consulting and tech leaders across the globe. This fantastic interview originally appeared in our brand new marketing podcast, Brand and Deliver, but it was packed full of so many gems, that we knew it was an episode that our Climb in Consulting audience wouldn’t want to miss. Tune in as Joe shares his unparalleled experience and sheds light on the crucial role marketing plays in propelling your firm to new heights. Here are some of the invaluable insights covered in this episode: - Craft a crystal-clear value proposition: Many consultancies struggle to define what will distinguish them from the masses and communicate it effectively. Learn how to develop a compelling value proposition that resonates with your ideal clients. - The power of "no": It's tempting to offer every service imaginable. However, strategically declining irrelevant projects allows you to develop deeper expertise in your niche, ultimately strengthening your proposition. - Pick up the phone: In today's noisy digital landscape, picking up the phone and fostering connections with existing and past clients is more important than ever. - Thought leadership: Discover how to create high-quality, reusable thought leadership content that positions you as a trusted advisor. - AI in marketing: The marketing landscape is constantly evolving, but what does AI mean for the future of consulting? This episode is a treasure trove of insights for any consultancy owner or marketer looking to harness the power of marketing to fuel growth. Tune in and gain the seasoned perspective you need to take your marketing efforts to the next level!
…
continue reading
157 episodes
Episode 145: Niching down to succeed: An hourglass approach to consulting growth, with Joe O’Mahoney
MP3•Episode home
Manage episode 418756572 series 2093361
Content provided by Climb In Consulting and Nick Synnott. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Climb In Consulting and Nick Synnott or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are you ready to take your consultancy to the next level? Then you’re in the right place! In the latest episode of Climb In Consulting, we delve deep into the world of consultancy marketing with Joe O'Mahoney, Professor of Consulting at Cardiff University and strategic advisor to consulting and tech leaders across the globe. This fantastic interview originally appeared in our brand new marketing podcast, Brand and Deliver, but it was packed full of so many gems, that we knew it was an episode that our Climb in Consulting audience wouldn’t want to miss. Tune in as Joe shares his unparalleled experience and sheds light on the crucial role marketing plays in propelling your firm to new heights. Here are some of the invaluable insights covered in this episode: - Craft a crystal-clear value proposition: Many consultancies struggle to define what will distinguish them from the masses and communicate it effectively. Learn how to develop a compelling value proposition that resonates with your ideal clients. - The power of "no": It's tempting to offer every service imaginable. However, strategically declining irrelevant projects allows you to develop deeper expertise in your niche, ultimately strengthening your proposition. - Pick up the phone: In today's noisy digital landscape, picking up the phone and fostering connections with existing and past clients is more important than ever. - Thought leadership: Discover how to create high-quality, reusable thought leadership content that positions you as a trusted advisor. - AI in marketing: The marketing landscape is constantly evolving, but what does AI mean for the future of consulting? This episode is a treasure trove of insights for any consultancy owner or marketer looking to harness the power of marketing to fuel growth. Tune in and gain the seasoned perspective you need to take your marketing efforts to the next level!
…
continue reading
157 episodes
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