))
110 — Emotional Insights for E-commerce Excellence: Lessons from Snapdeal's Rasika Mathur
Manage episode 419163059 series 3120303
Content provided by Greenbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greenbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do hidden dynamics fuel successful e-commerce strategies?
In this episode of the Greenbook Podcast, host Karen Lynch engages with Rasika Mathur, Head of Consumer Insights at Snapdeal. Rasika delves into her extensive career, highlighting her expertise in understanding consumer behavior and her journey in the industry. She shares her passion for fostering a customer-obsessed culture and explains how understanding consumer emotions can bridge the gap between intention and action, driving business growth and customer loyalty. Rasika offers practical insights into the nuances of e-commerce, from leveraging emotional intelligence in personalization to maintaining authenticity in digital interactions. Join us for a compelling conversation packed with actionable strategies and heartfelt anecdotes that underscore the power of consumer insights in shaping successful businesses.
Read Rasika's interview here.
You can reach out to Rasika on LinkedIn.
Many thanks to Rasika for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.
Mentioned in this episode:
Join us at an IIEX Event!
Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.
115 episodes
Share
