163. Bumble's Rebranding Fail and Other Marketing Flubs

Kiss My Aesthetic Podcast

How did Bumble's rebrand turn into one of the biggest marketing flops in recent history? This week, Michelle walks through all of the tea on this one as a reminder of why consistent brand messaging is vital. She also discusses other branding flops and marketing mishaps, from Instagram's sticker layout to JoJo Siwa. This is a case study in branding you won't want to miss! ------------------------- In today's episode, we cover the following:

• Bumble's history
• Bumble's relaunch and failed billboard campaign
• Bumble's apology
• Why was Bumble's campaign a miss from a marketing standpoint?
• Instagram's terrible stickers UI/UX
• JoJo Siwa's personal rebrand
• Things to be learned with branding

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ------------------------ Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard