How Virgin Australia Increased Corporate Travel Revenue from Competitor Qantas
Manage episode 419436341 series 3563040
In Episode 15 of the Loyalty Leaders Podcast, Loyalty Summit Global Chair David Feldman chats with Phil Gunter and Keith Tan about Virgin Australia's re-launch of its Velocity Frequent Flyer Program in 2011 and how they acquired high-value frequent flyers from competitor Qantas with a game-changing status match campaign.
23 episodes