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Wanta Fanta? Crafting Campaigns that Revive Brand Heritage
Manage episode 419872732 series 3576009
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How experimental should you be when marketing a world-famous brand? Most marketers aspire to face this dilemma – weighing up the lure of doing something new and daring vs. the stability of maintaining a brand’s iconic marketing identity that they have built for decades.
In this launch episode of “Wanta Sip?”, marketing leaders from The Coca-Cola Company, Shakir Moin (President of Marketing for North America), Ibrahim Khan (Vice President of Global Marketing for Fanta), and advertising maverick Rory Sutherland get candid about this eternal creative tension. Who better than Coca-Cola to dive into the history of marketing a quintessential brand?
The team uncaps the thinking behind when to launch a full-scale brand reinvention. From bringing back the beloved “Wanta Fanta” campaign to illustrating the importance of redefining brand equity to keep things fresh.
If you’ve ever agonized over pushing creative boundaries or felt the itch to throw marketing materials out the window and start again, this podcast is a must-listen. Subscribe now for an exploration into the minds of some of marketing’s most revered thought leaders.
Connect with Fanta:
Follow Shakir Moin, Ibrahim Khan and Rory Sutherland on LinkedIn
Audio & Video Production by Adode Media
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