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How to Make SEO Profitable in 2024 (And How to Track if it's even Working) — Josh Piepmeier | Why SEO is Still Worth Investing In, Why SEO shouldn't be the First Channel for New E-commerce Brands, How to Target Keywords for E-commerce Sites (#310)

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Manage episode 420772736 series 2921256

In this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is Josh Piepmeier, founder and CEO of Meriwether at meriwether.digital.
Sign up to see if your SEO campaigns are profitable at https://trafficlighttracking.com/
Topics discussed in this episode:

  • Why SEO is still worth investing in despite algorithm updates and AI.
  • Why SEO shouldn't be the first channel for new e-commerce brands.
  • How to target keywords with clear shopping intent for e-commerce sites.
  • How to track SEO ROI using GA4's landing page report under engagement.
  • How toOptimize product/category pages first for relevant shopping keywords.
  • Why to build content directly on Shopify, not on subdomains.
  • Why quality backlinks are important, but content quality matters more now.

Links & Resources
Website: https://www.meriwether.digital/
Free Traffic Light Tracking Report: https://trafficlighttracking.com/
LinkedIn: https://www.linkedin.com/in/joshpiepmeier/
Get access to more free resources by visiting the podcast episode page at
t.ly/5GtTc
Subscribe & Listen Everywhere:
Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
"Founder's Sidekick" - Weekly Business Mentorship

Imagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders.
Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at https://founders-sidekick.com/
Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

  continue reading

354 episodes

Artwork
iconShare
 
Manage episode 420772736 series 2921256

In this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is Josh Piepmeier, founder and CEO of Meriwether at meriwether.digital.
Sign up to see if your SEO campaigns are profitable at https://trafficlighttracking.com/
Topics discussed in this episode:

  • Why SEO is still worth investing in despite algorithm updates and AI.
  • Why SEO shouldn't be the first channel for new e-commerce brands.
  • How to target keywords with clear shopping intent for e-commerce sites.
  • How to track SEO ROI using GA4's landing page report under engagement.
  • How toOptimize product/category pages first for relevant shopping keywords.
  • Why to build content directly on Shopify, not on subdomains.
  • Why quality backlinks are important, but content quality matters more now.

Links & Resources
Website: https://www.meriwether.digital/
Free Traffic Light Tracking Report: https://trafficlighttracking.com/
LinkedIn: https://www.linkedin.com/in/joshpiepmeier/
Get access to more free resources by visiting the podcast episode page at
t.ly/5GtTc
Subscribe & Listen Everywhere:
Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
"Founder's Sidekick" - Weekly Business Mentorship

Imagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders.
Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at https://founders-sidekick.com/
Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

  continue reading

354 episodes

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