Go offline with the Player FM app!
Oatly: How to Keep Your Creative Edge as the Brand Matures | Sarah Sutton, Global Media Director – Oatly
Manage episode 421700218 series 2425217
Oatly’s punk reputation needs no introduction, but its new media plan does. The brand is scaling up and growing up. So how can Oatly’s provocative ads and content stay that way, while it steps into this next, more mature, phase? In this episode we’re joined by its Global Media Director, Sarah Sutton, to reveal when brands are over-strategising, why Oatly still won’t write TOV guidelines (I know, I know) and how they’re approaching social reactive and creator partnerships after watching the rest of us do it first.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
260 episodes
Manage episode 421700218 series 2425217
Oatly’s punk reputation needs no introduction, but its new media plan does. The brand is scaling up and growing up. So how can Oatly’s provocative ads and content stay that way, while it steps into this next, more mature, phase? In this episode we’re joined by its Global Media Director, Sarah Sutton, to reveal when brands are over-strategising, why Oatly still won’t write TOV guidelines (I know, I know) and how they’re approaching social reactive and creator partnerships after watching the rest of us do it first.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
260 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.