Best Stevebartlett Podcasts (2024)

1
SOCIAL IN SIX [084] 15:21

3d ago15:21

15:21

This week on Social in Six, we’re joined by SocialChain senior strategist Gareth to break down the top stories circulating in social right now. On the agenda are two updates from Instagram – the first being a test for text overlays and different image ratios in Carousels, and the second being unskippable in-feed video ads. We also discuss TikTok re…

1
Oatly: How to Keep Your Creative Edge as the Brand Matures | Sarah Sutton, Global Media Director – Oatly 34:53

17d ago34:53

34:53

Oatly’s punk reputation needs no introduction, but its new media plan does. The brand is scaling up and growing up. So how can Oatly’s provocative ads and content stay that way, while it steps into this next, more mature, phase? In this episode we’re joined by its Global Media Director, Sarah Sutton, to reveal when brands are over-strategising, why…

1
Deconstructing a Captivating Campaign: SharkNinja & SocialChain | SocialMinds LIVE 2024 31:29

22d ago31:29

31:29

A good social strategy should be a lot of things. But the best ones are built around, and for, the fans. Go behind the curtain of a campaign that dominated the FYP page in 2023: SharkNinja’s fan-first approach promoting the Ninja Creami on TikTok. And discover how you too can build campaigns that outlast you. Hear from SharkNinja director of social…

1
Building Robust Measurement: Angie French, SocialChain & Brave Bison | SocialMinds LIVE 2024 36:56

1M ago36:56

36:56

Measuring social’s effectiveness can be a minefield. We all want to create more effective outcomes for our brands through social, but social media’s KPIs often seem disconnected to marketing effectiveness principles. That’s what we aim to clarify through this panel discussion – with Ric Hayes, SocialChain group strategy director; Hannah Kimuyu, Bra…

1
SOCIAL IN SIX [083] 14:38

1M ago14:38

14:38

In this instalment of Social in Six, we’re joined by SocialChain strategist Kieran Hughes to break down the latest social updates. This time that includes collaboration posts from TikTok, an algorithm change from Instagram, and several new premium ad types from TikTok. We also talk about Meta and TikTok’s new crackdown on AI generated content, Inst…

1
Building Engaging Campaigns: With Meta, LinkedIn & Pinterest | SocialMinds LIVE 2024 46:41

1M ago46:41

46:41

What should we, as brands, be doing to make our campaigns more engaging and, ultimately, more effective? There’s no one better to ask than those who write the rules of engagement – the platforms themselves. At SocialMinds LIVE 2024 we put three of the major social players around the same table to find out – algorithm be damned - what formats, campa…

1
Building Communities at Scale: With American Express Global Business Travel, MOB & SocialChain | SocialMinds LIVE 2024 35:07

1M ago35:07

35:07

Our first panel at SocialMinds LIVE in London asked one simple question: how can brands bin the buzzword and build a genuine community? Answering our question was Leah Silverlock, global director of social media at American Express GBT; Jake Gauntlett, head of content at MOB; and Tom Bellamy, SocialChain’s executive creator director. But here’s the…

1
Building a Brand Worth Talking About: With Oatly’s Sarah Sutton | SocialMinds LIVE 2024 44:16

2M ago44:16

44:16

Join us from the SocialMinds stage in London, as we go behind the scenes of the ODMC (the Oatly Department of Mind Control) to find out what makes a distinctive brand on social. Hear from Sarah Sutton, global media director for the illustrious Oatly, as we learn how vowing to be consistently inconsistent has enabled everyone’s favourite oat drink t…

1
SOCIAL IN SIX [082] 16:58

2M ago16:58

16:58

This week on Social in Six, we’re talking about Instagram’s latest move into collaborative social, with Blend, TikTok’s push into shopping ads and search, and YouTube’s focus on creator-led shopping. Elsewhere, Facebook’s rules for video uploads have changed, while Reddit and LinkedIn both have exciting updates to their ads offering, branching into…

1
Surreal: How To Make People Care About Product | John Thornton 42:30

3M ago42:30

42:30

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. What we learned this episode: saying people don’t care about product-focused posts isn’t true. What today’s guest says, is they don’t care by default. Doesn’t mean you can’t make them. That guest is J…

1
SocialMinds Live is back, and we’re heading to London! 1:01

3M ago1:01

1:01

SocialMinds Live is back, and we’re heading to London! Listen to this quick update to get the lowdown, and be among the first to register your interest to hear Oatly, SharkNinja, American Express and more, in the flesh. To find out more, visit https://www.socialchain.com/event/By SocialChain

1
SOCIAL IN SIX [081] 18:13

3M ago18:13

18:13

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. Today’s Social in Six covers several strategy-changing updates – including a new LinkedIn algorithm that doesn’t care when you published your post, only what you’re talking about; a direct Instagram c…

1
Sidemen: Managing One of YouTube’s Biggest Entertainment Properties | Jordan Schwarzenberger 48:21

4M ago48:21

48:21

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. Sidemen was eight years into their YouTube journey when Arcade Media stepped in to manage the operation. As if they weren’t already, since then, the group has surpassed heights that most creators only…

1
SOCIAL IN SIX [080] 18:01

4M ago18:01

18:01

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. This week on Social in Six, we’re talking all about Instagram’s latest peek at TikTok’s homework, Meta’s new tool to tackle video ad conversion, and how X plans to win back advertisers and creators. W…

1
Booking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye 33:28

5M ago33:28

33:28

Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find o…

1
SOCIAL IN SIX [079] 15:17

5M ago15:17

15:17

Social in Six is back for the new year, and already there’s lots to talk about. This time we’re sharing TikTok’s new AI chatbot that’ll give you content ideas, why it’s important for Threads to have a write API, and the first stage of Google’s cookiepocalypse set into motion. We also talk about TikTok’s commerce spend push in the West, Instagram Re…

1
Pinterest Predicts: Spotlight on Trends for 2024 | Louise Richardson 49:55

6M ago49:55

49:55

The crystal ball is out once more as we’re joined by Pinterest’s director of marketing for Europe, Louise Richardson, who comes to our studio armed with this year’s Pinterest Predicts report. This year, look out for trends like tropic like its hot, where we’ll see everything from food to décor go tropical, to making a racket, where badminton’s popu…

1
Our Top 5 Nuggets of Wisdom From SocialMinds’ 2023 Season 22:25

6M ago22:25

22:25

As 2023 draws to a close, Eve takes a look back (or should we say listen back) to some of our favourite moments from this year’s SocialMinds interviews. It’s impossible to pick favourites from every expert we’ve chatted to over the last 12 months, but these five were chosen because of how they reflect another year in social media marketing for all …

1
Mob: How to Stand Out in the Busiest Social Spaces | Jake Gauntlett 49:06

7M ago49:06

49:06

Mob Kitchen – famous for its accessible cookbooks and Instagram recipe videos – remains one of the most popular food pages on social. Considering how many food creators and how much recipe content currently sits online, that says a lot. So how does Mob differentiate itself from all the rest? In this episode we’re joined by Jake Gauntlett, Mob’s hea…

1
SOCIAL IN SIX [078] 12:24

7M ago12:24

12:24

In this week’s Social in Six, we’re talking about Meta’s ad-free answer to new EU GDPR regulations, LinkedIn deleting several post types including carousels, and YouTube’s big plan to have you see more Shorts. We also discuss X’s continued throttling of external links, Meta’s commerce partnership with Amazon, and Threads’ long-awaited arrival in th…

1
Reddit: How Community Recommendations Lead to Repeat Purchases | Yvonne Quinn, Head of International Marketing 34:51

8M ago34:51

34:51

73% of Reddit users follow the guidance of recommendations they receive on the platform - more than an influencer’s recommendation, a TV ad, or a celebrity endorsement. Our guest this week, Reddit’s head of international marketing Yvonne Quinn, says that’s because there’s simply more appetite for - and trust in - peer-to-peer recommendations. The t…

1
SOCIAL IN SIX [077] 7:09

8M ago7:09

7:09

This week on Social in Six, we talk about the new features Threads is adding (that you’ve seen before), YouTube’s latest update to Community Posts, and X’s plans to hide engagement metrics. We also discuss more lists on Instagram Stories to add to Close Friends, TikTok’s API changes for third-party posting, and the updates to Meta’s generative AI A…

1
SocialChain: How to overcome the disconnect and behind SocialMinds LIVE 41:04

9M ago41:04

41:04

SocialChain has had a makeover. Following our first-ever SocialMinds LIVE event, Overcoming the Disconnect, we sit down with our CEO Pete Metcalfe, group strategy director Ric Hayes, and executive creator director Tom Bellamy to learn about the biggest industry shifts behind our latest evolution. Expect to learn how brands can better connect with t…

1
SOCIAL IN SIX [076] 7:42

9M ago7:42

7:42

It’s time for Social in Six and this week we’re bringing you news of the new Instagram Reels length, the sites that X (formerly Twitter) is limiting the reach of links to, and the possibility of ad-free Facebook and Instagram. We also discuss TikTok’s new plan to provide better conversion data, its update to shopping in the US, and the much-awaited…

1
SOCIAL IN SIX [075] 7:44

10M ago7:44

7:44

This time on Social in Six, we’re breaking down a new default TikTok Ads setting, the most recent advice from YouTube on Shorts, and X (Twitter)’s foray into in-app jobs listings. We also discuss Reddit’s new ad measurement tools and its increase of 66 interest targeting options to 152, LinkedIn’s algorithm change and what it means for your engagem…

1
Doing Things Media: When Creators Become Business Empires | Scott Dunn, Head of Business Development and Creator Partnerships 36:38

10M ago36:38

36:38

Recess Therapy host Julian Shapiro-barnum (the creator behind the viral Corn Kid video) didn’t achieve his success solo. Behind him, and a portfolio of several other creators in the industry’s top 10%, sits management, a media consultant, and business partner all rolled into one. Today’s guest, Scott Dunn of Doing Things Media, joins us to demystif…

1
World’s Shortest-Ever Podcast Episode: An Invitation From Us 1:31

10M ago1:31

1:31

In September, Social Minds goes from studio to stage. That’s right - we’re coming to a theatre near you. And this episode is your invitation to our very first live, in-person event. Meet and hear from your favourite guests including those from Ryanair, Pinterest, Monzo, and more - all under one roof. The best part? It’s free. Listen for more info o…

1
SOCIAL IN SIX [074] 7:45

10M ago7:45

7:45

This week on Social in Six, we’re discussing Instagram’s test to show public share and comment post metrics and its new kind of collaborative post, YouTube’s new Shorts features, TikTok’s rules on realistic AI content, and Meta’s strict advice for Groups admins. We also talk about X (formerly Twitter) plans to move forward with official user identi…

1
SOCIAL IN SIX [073] 7:49

11M ago7:49

7:49

Social in Six is back and reporting on what’s been a mega month in social - from the fall of Larry the bird to the rise of X and Threads. In this, we’re talking about TikTok’s new Commercial Content Library and its text posts feature, Twitter’s phased rebrand to X, and what Meta wants you to do with Threads. We also cover Instagram Collab posts’ ex…

1
OceanX: Fuelling Social Conversation On Ocean Conservation | Shannon Forrey - Director of Social & Digital Media 33:39

11M ago33:39

33:39

In one year OceanX’s audience grew from over 2.M to more than 6.6M followers. That’s down to the organisation’s ability to translate scientific subjects into content that can be understood by and resonate with anybody. Today’s guest Shannon Forrey, director of social and digital media at OceanX, reveals in this episode what shoots look like underwa…

1
SOCIAL IN SIX [072] 13:39

1y ago13:39

13:39

In an extra special episode of Social in Six, we dish the details on TikTok Shop visual search, the possible end of Twitter Circles, and how Instagram decides feed post, Stories, and Reels ranking. We also talk about why more small YouTube creators will be able to profit from the platform, Instagram’s foray into generative AI, and the expanded laun…

1
Formula One: How to Convert Casual Viewers Into Hardcore Fans | Sam Barker, F1 36:38

1y ago36:38

36:38

Formula One’s social channels have accelerated from 0 to 100 in the last couple of years; now the innovation online is matching that of the track. Sam Barker, senior social media manager at Formula 1, says a mix of passion-fuelled entertainment, BTS, and making complex specs accessible are to thank for the brand’s powerful connection with its fans.…

1
SOCIAL IN SIX [071] 10:19

1y ago10:19

10:19

On Social in Six this week, we’re breaking down the latest ad offerings from Instagram and Facebook, plus enhancements to YouTube’s Connected TV ads. We also cover Twitter’s Community Notes upgrade that helps combat misinformation, and a new report that suggests Pinterest could be your solution to better ads performance in a cookie-free world. Fina…

1
Specsavers: Giving Your Social Media Strategy 2023 Vision | Lisa Hale, Specsavers 29:48

1y ago29:48

29:48

Should’ve gone to Specsavers. The proposition is well-known, but most only associate it with witty (and brilliant) ads. Today's guest Lisa Hale - Specsavers' head of consumer PR, brand activation & social media - says they’re laser-focused on evolving that line to show younger audiences the more meaningful reasons Specsavers is the superior choice.…

1
SOCIAL IN SIX [070] 11:54

1y ago11:54

11:54

This week on Social in Six, we’re talking about Reddit enabling anonymous native sharing cross-platform, three new TikTok ad solutions, and Twitter possibly replacing Pinned tweets with an Instagram Highlights dupe. We also discuss Instagram’s new Shops feature that puts UGC on the product page, AI-powered ad tools coming to Meta, and YouTube Music…

1
The Washington Post: Making TikToks to Tell the News | Carmella Boykin, The Washington Post 37:39

1y ago37:39

37:39

TikTok is the fastest-growing source of news for adults. But can journalists re-engage younger viewers with traditional media through modern channels? Legacy outlet The Washington Post was among the first to embrace TikTok with open arms, and now the rest are following suit. In this episode we sit down with the person behind the TikToks from ‘We ar…

1
SOCIAL IN SIX [069] 13:04

1y ago13:04

13:04

This week on Social in Six, we’re talking about the new AI tool Meta’s made to make your Stories for you, and it’s answer to Twitter with a new app in development - as Twitter extends its character limit to 10K. We also talk about Instagram’s API update for creator partnerships, and more links now available in the bio, plus new ad attribution track…

1
Hootsuite: How to Cure Creative Block With Artificial Intelligence | Billy Jones, Hootsuite 41:41

1y ago41:41

41:41

Can you automate creativity? Although we might say no right now, tools like ChatGPT, Midjourney, and Hootsuite’s new AI, OwlyWriter, are pushing the boundaries of what social media managers and creatives can lean on artificial intelligence for. This week we’re joined by Billy Jones, global brand lead at Hootsuite. Billy’s many years of experience i…

1
SOCIAL IN SIX [068] 11:48

1y ago11:48

11:48

On this week’s Social in Six, we talk about Elon Musk’s plans to make Twitter an “everything app”, LinkedIn’s new algorithmic home feed, and research that shows how TikTok users feel about your ads. We also discuss how to optimise your B2B LinkedIn ads, how to reach specific TikTok communities, and what advice Meta’s new expert panel has for brands…

1
The Very Group: How to Command Influence in 2023 | Shannon Jennings, Very.co.uk 38:25

1y ago38:25

38:25

Working with influencers - or as they’re increasingly being called - creators, isn’t what it used to be. Today it’s more of a default than an add-on, and for some brands it’s at risk of wasting their ad spend. For a focused approach to influencer strategy, we’re speaking to Shannon Jennings - head of social and influencers for The Very Group. With …

1
SOCIAL IN SIX [067] 13:20

1y ago13:20

13:20

This week on Social In Six, we discuss TikTok letting users ask to be forgotten by the For You Page, LinkedIn Company Pages’ ability to schedule posts, and Twitter’s test that notifies you when someone else gets a reply or Quote Retweet. We also talk about the option to opt out of some Twitter Ads topics, how you can see the top-performing ad copy …

1
Rory Sutherland: How Businesses Should Cater to the Neurodivergent | Rory Sutherland, Ogilvy 1:09:14

1+ y ago1:09:14

1:09:14

Herd behaviour and social proof simply don’t apply to one bigger-than-you-think group, who’re less affected by what other people think and more likely to follow their own rules: the neurodivergent. Whether that means autistic, ADHD, or simply self-identified on the spectrum, they’re each consuming media, tech, and advertising differently to the maj…

1
SOCIAL IN SIX [066] 14:35

1+ y ago14:35

14:35

We’re back for 2023 with Social In Six, and on this episode’s syllabus are Instagram’s new Broadcast Channels, changes to Twitter’s ad targeting, and TikTok removing its watermark for repurposed content. We also talk expansions to TikTok’s Commercial Music Library, YouTube’s new podcast feature, how Pinterest mitigates stress, and your brand’s Inst…

1
Pinterest Predicts: What Advertisers’ Crystal Ball Reveals For 2023 | Louise Richardson, Pinterest 52:00

1+ y ago52:00

52:00

Pinterest Predicts 2023 is officially out, and after three consecutive years of an 80% success rate, it’s guaranteed to be the best weapon advertisers can take into the pitch room with them next year. To tell us about the trends we can expect to see, what they say about culture and society, and how advertisers can use them in campaigns and content,…

1
SOCIAL IN SIX [065] 7:48

1+ y ago7:48

7:48

On Social in Six this week, we’ve got two updates from Instagram, including its 2023 trend predictions for Gen Z and reports that it’s testing some…familiar…camera features. We also cover LinkedIn’s newest updates for brands and marketers, Twitter ramping up recommended content, and the news that Pinterest is retiring its Creator Rewards programme.…

1
Monzo: What Makes People Want to Follow Their Bank on Social | Richard Cook, Monzo 46:37

1+ y ago46:37

46:37

The banking sector is full of red tape - more so than for smoothie brands, anyway. Yet one bank is challenging more than just the traditional product and service in its category; Monzo’s social channels are a breath of fresh air for any marketer hoping to have fun in a corporate industry, and for consumers hoping to see a human side to their bank. …

1
SOCIAL IN SIX [064] 13:43

1+ y ago13:43

13:43

On this week’s Social in Six, we’re talking about Instagram’s new music posts, YouTube community quizzes, and Snap’s report on the state of augmented reality. We also cover Meta’s new AI system that’s beating all records, LinkedIn’s brand safety hub, and the issues with the Twitter app convincing people it’s headed for a server crash. Got a questio…

1
Vikki Ross: How to Build a Brand With Words | Vikki Ross Writes 50:18

1+ y ago50:18

50:18

Tone of voice documents and brand guidelines are the business staple that most brands don’t have. And if they do, it’s probably not as thorough or as thoughtful as it needs to be. Today’s guest, copy chief and brand and TOV consultant Vikki Ross, has written for or created brand books Nando’s, Harvey Nichols, Sky, Sony, ITV, and more. In this episo…

1
SOCIAL IN SIX [063] 15:01

1+ y ago15:01

15:01

This week on Social in Six, we break the latest on Elon Musk’s Twitter acquisition as the story develops and advertisers watch carefully. We also discuss the rollout of Pinterest’s app Shuffles, shopping integrations on Snapchat, separate tabs for YouTube’s various video formats, and Meta’s upcoming NFT toolkit - along with new wallet options. Got …

1
WeAre8: An Argument for One More Social Media Platform | Sue Fennessy, WeAre8 48:00

1+ y ago48:00

48:00

WeAre8 is a new sustainable social platform that promises to curtail hate. It also wants to offer ‘green’ advertising solutions, reward users for watching ads, and empower creators who share positive content. But do we need another platform? Here to tell us what made brands like Heineken, Nike, BT, and lots more, partner with the new platform, is S…

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