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Booking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye

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Manage episode 399270114 series 2425217
Content provided by SocialChain and Social Chain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SocialChain and Social Chain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

  continue reading

256 episodes

Artwork
iconShare
 
Manage episode 399270114 series 2425217
Content provided by SocialChain and Social Chain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SocialChain and Social Chain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

  continue reading

256 episodes

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