Artwork

Content provided by SocialChain and Social Chain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SocialChain and Social Chain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Mob: How to Stand Out in the Busiest Social Spaces | Jake Gauntlett

49:06
 
Share
 

Manage episode 387493666 series 2425217
Content provided by SocialChain and Social Chain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SocialChain and Social Chain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mob Kitchen – famous for its accessible cookbooks and Instagram recipe videos – remains one of the most popular food pages on social. Considering how many food creators and how much recipe content currently sits online, that says a lot. So how does Mob differentiate itself from all the rest? In this episode we’re joined by Jake Gauntlett, Mob’s head of content, to learn: the tips and tricks behind a believable creator-led approach, what cultivating a community *actually* looks like (not just saying the word) and how Mob has managed to migrate its budgeting fanbase to new subscription service, Mob+, as the publisher looks for alternative revenue streams to traditional brand deals.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com.

  continue reading

258 episodes

Artwork
iconShare
 
Manage episode 387493666 series 2425217
Content provided by SocialChain and Social Chain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SocialChain and Social Chain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mob Kitchen – famous for its accessible cookbooks and Instagram recipe videos – remains one of the most popular food pages on social. Considering how many food creators and how much recipe content currently sits online, that says a lot. So how does Mob differentiate itself from all the rest? In this episode we’re joined by Jake Gauntlett, Mob’s head of content, to learn: the tips and tricks behind a believable creator-led approach, what cultivating a community *actually* looks like (not just saying the word) and how Mob has managed to migrate its budgeting fanbase to new subscription service, Mob+, as the publisher looks for alternative revenue streams to traditional brand deals.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com.

  continue reading

258 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide