How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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Content provided by Become a smarter online seller. We talk ecommerce, digital marketing, technology, AI, and entrepreneurship to help you grow your business., Become a smarter online seller. We talk ecommerce, Digital marketing, AI, and Entrepreneurship to help you grow your business.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Become a smarter online seller. We talk ecommerce, digital marketing, technology, AI, and entrepreneurship to help you grow your business., Become a smarter online seller. We talk ecommerce, Digital marketing, AI, and Entrepreneurship to help you grow your business. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First-party Data Into Marketing (#311)
Manage episode 421785665 series 2921256
Content provided by Become a smarter online seller. We talk ecommerce, digital marketing, technology, AI, and entrepreneurship to help you grow your business., Become a smarter online seller. We talk ecommerce, Digital marketing, AI, and Entrepreneurship to help you grow your business.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Become a smarter online seller. We talk ecommerce, digital marketing, technology, AI, and entrepreneurship to help you grow your business., Become a smarter online seller. We talk ecommerce, Digital marketing, AI, and Entrepreneurship to help you grow your business. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI
Topics discussed in this episode:
- The growing importance of owning and using first-party data.
- Why DTC brands need to own their first-party data.
- How data enrichment helps optimize marketing campaigns.
- The risks involved with handling first-party data, and how can brands mitigate them.
- Why AI is important for leveraging first-party data.
- Real-world examples of the impact of first-party data.
- How to integrate first-party data into marketing workflows.
- Why is now the right time for brands to invest in first-party data strategies.
Links & Resources
Website: https://customers.ai/
LinkedIn: https://www.linkedin.com/in/larrykim/
X/Twitter: https://twitter.com/larrykim
Get access to more free resources by visiting the podcast episode page at
t.ly/yXxND
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.
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With “Founder’s Sidekick,” you’ll receive personalized advice and feedback to transition from 9-5 jobs or transform traditional businesses into flexible online ventures.
Get “asynchronous” private coaching to address burning business questions when starting and growing an online business. Visit https://ecommercecoffeebreak.com/start to learn more.
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We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
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Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
351 episodes
Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First-party Data Into Marketing (#311)
Ecommerce Coffee Break - Digital Marketing Podcast for Everyone Who Sells Online
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Manage episode 421785665 series 2921256
Content provided by Become a smarter online seller. We talk ecommerce, digital marketing, technology, AI, and entrepreneurship to help you grow your business., Become a smarter online seller. We talk ecommerce, Digital marketing, AI, and Entrepreneurship to help you grow your business.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Become a smarter online seller. We talk ecommerce, digital marketing, technology, AI, and entrepreneurship to help you grow your business., Become a smarter online seller. We talk ecommerce, Digital marketing, AI, and Entrepreneurship to help you grow your business. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI
Topics discussed in this episode:
- The growing importance of owning and using first-party data.
- Why DTC brands need to own their first-party data.
- How data enrichment helps optimize marketing campaigns.
- The risks involved with handling first-party data, and how can brands mitigate them.
- Why AI is important for leveraging first-party data.
- Real-world examples of the impact of first-party data.
- How to integrate first-party data into marketing workflows.
- Why is now the right time for brands to invest in first-party data strategies.
Links & Resources
Website: https://customers.ai/
LinkedIn: https://www.linkedin.com/in/larrykim/
X/Twitter: https://twitter.com/larrykim
Get access to more free resources by visiting the podcast episode page at
t.ly/yXxND
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.
Get Your "Founder's Sidekick" today
With “Founder’s Sidekick,” you’ll receive personalized advice and feedback to transition from 9-5 jobs or transform traditional businesses into flexible online ventures.
Get “asynchronous” private coaching to address burning business questions when starting and growing an online business. Visit https://ecommercecoffeebreak.com/start to learn more.
Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
351 episodes
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Similar to Ecommerce Coffee Break - Digital Marketing Podcast for Everyone Who Sells Online
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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