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197- Public Relations for Online Visibility Episode 2
Manage episode 422058100 series 3255754
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Hello PR friend!
Yes, public relations is here to increase your visibility on the web.
I can understand that traditional media comes to mind when you think of PR, but it's without considering that these all have digital versions, which often have even more success than their paper versions.
Yes, many traditional media have exploded on the web since the pandemic!
Here's how PR can help you increase your online visibility:
- Increase the number of visitors to your website
- Get more engagement on social media platforms.
- More leads, more sales.
- Improve your brand image
- Complement your social media.
- Contribute to content creation
- Develop a strategy for creating clickable links
When people talk about you online, internet users will want to know more about your company and products.
The cumulative effect of publications and mentions by journalists and influencers will bring "traffic" to your platforms.
This does not happen by magic. You need to be found if someone is looking for you, even if it's not you specifically they are searching for.
PR can help you capture more emails and increase your potential customer base.
The effect of an article about you, your company, or your products will have a significant impact on readers.
A lasting effect.
Clients often tell us about an article that made them known, a local TV interview broadcast on the web, which benefited them.
Yes, you should share those famous interviews in traditional media on your social media to continue amplifying the effects.
We currently have an influence strategy for all NATA PR agency clients.
These campaigns are primarily organic (without monetary exchange).
Our job is to introduce brands and products to influencers so they talk about them to their community without compensation.
These are pure PR: a third party (journalist or influencer) chooses to talk about our clients without being paid.
But obviously, there are gray areas. It happens, especially after an organic campaign where we saw the enthusiastic reaction of the influencer's community, and we signed paid contracts with them.
Here, we change the model. We move from the "organic" mention, the influencer's goodwill, to asking them to broadcast key messages from the brand and present the products desired by the company often very precisely.
I regularly have conversations with young digital marketing professionals who want to get mentions like their online competitors.
I suddenly see the illumination When I mention that these mentions were obtained through a public relations campaign!
They finally understand what we do.
This is not a reproach, and public relations is not a covered subject in their training.
If you want to know more about PR, check our links and sign up for our lists so you do not miss anything.
Nata
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