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Game of Phones, Emperor Palpatine & Evoking Emotion in Marketing: B2Boring With Rob Patey
Manage episode 422076831 series 3578279
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In this episode of the B2Boring podcast, guest Rob Patey, a seasoned B2B marketing expert with 23 years of experience, discusses various aspects of the industry. Patey, currently heading global marketing at Ballyo, shares his insights on the evolving landscape of B2B marketing and the integration of creative strategies in business.
Key Highlights:
- Role of Pop Culture: Discusses Rob's interest in gaming and comic books, illustrating the integration of personal interests into professional life.
- Career Evolution: Reflects on the differences and learnings from working on both the client-side and agency-side in marketing.
- Creative Campaigns: Highlights the success of using pop culture themes like "Star Wars" and "Game of Thrones" in marketing campaigns, underlining the effectiveness of creativity in B2B marketing.
- Product Experience in Marketing: Stresses the need for clients to physically experience products, like autonomous forklifts, for effective marketing.
- ROI and Campaigns: Talks about linking creative marketing efforts to measurable outcomes and the importance of in-house content creation.
- Future Predictions: Forecasts the growing influence of AI in marketing and advocates for a balance between targeted and general marketing strategies.
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Rob Patey on Linkedin
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