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Tough Love On Your Tech Stack And Concrete Advice On “Aamping” Up Your Customer Comms
Manage episode 422224032 series 2927316
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It’s time to ditch traditional tools and adopt a fiercely customer-centric focus—or risk losing your customers altogether. This is unchartered territory for most marketers, and we get much-needed inspiration and direction from Paul Meinshausen, Co-founder and CEO of Aampe, a company that reimagines personalization through messaging and revitalizes brands' communication stacks with its reinforcement learning APIs. From tough love for your tech stack to what is possible when marketers expand their mindset towards messaging, Paul offers concrete advice on executing effective communication campaigns and driving customer engagement.
CHAPTER TIMESTAMPS
00:00 - Intro
02:37 - Tough love for your tech stack
09:20 - Why data makes Paul "cringe"
11:10 - Is it a tool or mindset problem?
13:45 - Evolving your messaging
22:00 - Evolving with Aampe
25:00 - ML messaging use cases
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