Idea to Launch & Beyond: Introducing "The Map" of Shenzhen: Henk Werner

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

How do you bring a product idea to life in the area of the world that produces over 80% of the world's electronic consumer products? Meet Troublemakers' founder, Henk Werner. He's lived in Shenzhen for almost 12 years and guides many worldwide who might have a cool product idea but don't know how to make it a reality. Henk serves as their guide to the Greater Bay network of over 270,000 factories, connecting them with experts in product design, product development, and manufacturing. He's not called "The Map" for nothing.
1. Why are you called "the Map"?
2. Why Shenzhen? What makes Shenzhen so magical?
3. Why does the competitive nature serve to promote innovation?
4. What is the path to moving from an idea to an actual product?
5. Can you give us examples of some product successes?
6. How do you protect yourself from someone stealing your idea? The NDA doesn't work.
7. How do Chinese brands move from being an OEM to recognized brands?
8. What about big corporates, or are the advantages of Shenzhen for smaller brands?
9. How does Troublemakers work?
10. A/B Test: Product Teams vs. Marketing Teams - MUST LISTEN!
About Henk Werner: https://henkwerner.com/
About Troublemakers: https://troublemakershenzhen.com/
Henk Werner On LinkedIn: https://www.linkedin.com/in/henkwerner/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/